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Learn moreNov 2020
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While equal in value sales terms to vitamins, dietary supplements is set to continue to outperform vitamins in 2020. This is a continuation of a trend witnessed towards the end of the review period due to growing awareness and availability of a wide range of dietary supplements, which encouraged consumers to invest in these products alongside a healthy diet and exercise.
As cases of myopia and eye strain grow as a result of greater time spent in front of digital devices, eye health supplements and fish oils/omega fatty acids which contain lutein and omega-3 continue to grow in popularity, with various studies finding fewer dry eye symptoms in consumers who take supplements that contain this ingredient, supporting further demand. The United Arab Emirates has very penetration of smartphones and consumers generally spend a greater amount of time on electronic devices compared to other countries.
Dietary supplements is a highly fragmented competitive landscape led by Sanofi Gulf with the only player to hold double-digit value share in 2020, followed at some distance by GSK Consumer Healthcare and Bayer Middle East FZE. Sanofi benefits from the strength of its Pharmaton brand which holds a strong lead in combination dietary supplements, the largest value category.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
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If you're in the Dietary Supplements industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.