Growing awareness and the availability of a wide range of dietary supplements is encouraging consumers to invest in these products alongside a healthy diet and exercise. This stems from the fact that consumers have become increasingly interested in understanding how dietary supplements fill the gaps in their eating habits and how they can play a role in preventing and reducing the impact of disease.
Within dietary supplements, the most popular products appear to be those targeting women, with these products typically claiming to improve the health of the user’s hair, nails and skin in one tablet. In terms of positioning, bone, general health, digestive and energy are the most popular within dietary supplements.
Some consumers who have suffered long-term stomach problems due to factors such as poor diet, ageing and stress have realised that taking effective probiotic supplements can help them address these issues. The importance of gut health, or the implications of not taking care of the gut, is still in its infancy due to a lack of awareness.
Dietary supplements continued to be highly fragmented, with Sanofi Gulf and GSK Consumer Healthcare the two clear leaders. Sanofi benefits from the strength of its Pharmaton brand which holds a strong lead in combination dietary supplements.
Bayer was ranked third overall with its popular Cal-C-Vita brand of calcium supplements. The brand is readily available in chemists/pharmacies, drugstores/parapharmacies, hypermarkets and supermarkets.
International brands of dietary supplements continued to lead the category with a negligible presence of local players. Well-established international players are mostly seen in selected chained chemists/pharmacies with these companies often working with a specific chain.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.