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Country Report

Dietary Supplements in

Dietary Supplements in the United Arab Emirates

22 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Interest in dietary supplements increases among consumers

Consumers have begun to become more interested in understanding the role of dietary supplements and the part they play in preventing and reducing the impact of diseases. Therefore, a growing number of consumers are purchasing supplements, not only to treat health problems such as joint pain, but also to prevent illnesses such as heart disease.

Probiotic supplements gain momentum as consumers look towards holistic digestive health

Probiotic supplements posted the strongest current value growth in 2017. The increase in digestive health issues due to sedentary lifestyles and unhealthy eating habits led not only to an increase in the consumption of digestive enzymes, but also of probiotic supplements.

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

Dietary supplements is a highly fragmented category, with Pfizer and then Bayer Middle East leading. Bayer Middle East continued to leverage on its Cal-C-Vita brands and Pfizer its Caltrate brand, both of which are well known and readily available in chemists/pharmacies, drugstores/parapharmacies, hypermarkets and supermarkets.

The competitive environment hinders growth of smaller international players

As new, larger international players continued to enter the country, many smaller ones exited the category at the same pace. This was mainly because initially the category seemed attractive, as margins were high, although the cost of doing business is also very high and controls on expiry dates and other regulations are stringent, which led some players without investment capability to exit soon after their entry.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in United Arab Emirates?
What are the major brands in United Arab Emirates?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Interest in dietary supplements increases among consumers

Probiotic supplements gain momentum as consumers look towards holistic digestive health

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

The competitive environment hinders growth of smaller international players

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer health records a stable performance within some categories in 2017, after a slowdown in the previous year

Stable prices lead the way for spending on preventive medicine

Competition intensifies with chained pharmacies, leading to innovative services

Stable growth in a more mature market expected over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Interest in dietary supplements increases among consumers

Probiotic supplements gain momentum as consumers look towards holistic digestive health

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

The competitive environment hinders growth of smaller international players

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Interest in dietary supplements increases among consumers

Probiotic supplements gain momentum as consumers look towards holistic digestive health

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

The competitive environment hinders growth of smaller international players

CATEGORY DATA

Consumer Health in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer health records a stable performance within some categories in 2017, after a slowdown in the previous year

Stable prices lead the way for spending on preventive medicine

Competition intensifies with chained pharmacies, leading to innovative services

Stable growth in a more mature market expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

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