Dietary Supplements in the United Arab Emirates

PROSPECTS

Natural ingredients for dietary supplements preferred by consumers

The availability of a wide range of natural dietary supplements is encouraging consumers to maintain their health through such products combined with diet and exercise. This stems from the fact that consumers have become increasingly interested in understanding how dietary supplements fill the gaps in their eating habits and how they can play a role in preventing and reducing the impact of disease.

Probiotic supplements records fastest growth due to product availability

Consumers who have suffered long-term stomach problems due to factors such as poor diet, ageing and lifestyle stresses have realised that taking an effective probiotic supplement can help them. The importance of gut health or the implications of not taking care of the gut is still in its infancy due to lack of awareness.

COMPETITIVE LANDSCAPE

Dietary supplements continues to be fragmented

In 2018, dietary supplements continued to be highly fragmented, with Pfizer Inc and Bayer Middle East followed by Enzymedica, Inc and ReNew Life Formulas Inc in the top four positions. Bayer continued to leverage its second-ranked brand Cal-C-Vita and Pfizer its leading brand Caltrate, both of which are well-known and readily available in chemists/pharmacies, drugstores/parapharmacies, hypermarkets and supermarkets.

International players collaborating with chained pharmacies dominate category

International dietary supplements brands continued to lead the category with negligible local players. Well- established international players are mostly seen in selected chained pharmacies as they often collaborate with a specific chain.

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