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Dietary Supplements in
United Arab Emirates

Country Report

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Executive Summary

Oct 2019
PROSPECTS
Consumers becoming more aware of the benefits of dietary supplements

Growing awareness and the availability of a wide range of dietary supplements is encouraging consumers to invest in these products alongside a healthy diet and exercise. This stems from the fact that consumers have become increasingly interested in understanding how dietary supplements fill the gaps in their eating habits and how they can play a role in preventing and reducing the impact of disease.

Products for women and general health remain in focus

Within dietary supplements, the most popular products appear to be those targeting women, with these products typically claiming to improve the health of the user’s hair, nails and skin in one tablet. In terms of positioning, bone, general health, digestive and energy are the most popular within dietary supplements.

Probiotic supplements offers strong potential due to widespread digestive problems

Some consumers who have suffered long-term stomach problems due to factors such as poor diet, ageing and stress have realised that taking effective probiotic supplements can help them address these issues. The importance of gut health, or the implications of not taking care of the gut, is still in its infancy due to a lack of awareness.

COMPETITIVE LANDSCAPE
Sanofi benefits from strength in combination dietary supplements while GSK benefits from expanded portfolio

Dietary supplements continued to be highly fragmented, with Sanofi Gulf and GSK Consumer Healthcare the two clear leaders. Sanofi benefits from the strength of its Pharmaton brand which holds a strong lead in combination dietary supplements.

Bayer retains third place in the rankings due to strong focus on bone health

Bayer was ranked third overall with its popular Cal-C-Vita brand of calcium supplements. The brand is readily available in chemists/pharmacies, drugstores/parapharmacies, hypermarkets and supermarkets.

Distribution agreements and strict regulations limit entry of new players

International brands of dietary supplements continued to lead the category with a negligible presence of local players. Well-established international players are mostly seen in selected chained chemists/pharmacies with these companies often working with a specific chain.

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Dietary Supplements in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dietary Supplements in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Consumers becoming more aware of the benefits of dietary supplements
Products for women and general health remain in focus
Probiotic supplements offers strong potential due to widespread digestive problems

COMPETITIVE LANDSCAPE

Sanofi benefits from strength in combination dietary supplements while GSK benefits from expanded portfolio
Bayer retains third place in the rankings due to strong focus on bone health
Distribution agreements and strict regulations limit entry of new players

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Consumer Health in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge
The National Strategy for Wellbeing lays out new plans to improve the population’s health
GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare
Internet retailing on the rise as consumers look for convenience and variety
Health a key pillar of the country’s Vision 2021 strategy

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources