Dietary supplements in Ireland has achieved robust growth in 2026, with retail current value sales expected to rise by 8% to EUR150 million, as Ireland is a leading source of innovation and premiumisation. The ongoing rise in consumer expenditure, combined with an expanding population and a current value CAGR of 6% projected through to 2031, reflects a highly attractive environment driven by demand for clinically substantiated, benefit-led solutions. Companies that prioritise regulatory compliance, science-backed formulations, and tailored offerings for emerging audiences such as women’s health, gut health, and users of GLP-1 medications will be best placed to capture loyalty and premium positioning as the competitive landscape becomes increasingly fragmented and digital-first.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Ireland?
- Which are the leading brands in Dietary supplements in Ireland?
- How are products distributed in Dietary supplements in Ireland?
- How has the regulatory and operating environment for Dietary supplements changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Key Industry Trends
A move towards condition- and life-stage-specific dietary supplements
Gigi Supplements redefines protein for women’s health and wellness
Regulatory tightening and digital channels reshape the competitive landscape
Chart 1 Sales of Dietary Supplements
Chart 2 Sales of Dietary Supplements by Category
Investment in life-stage-specific products to accelerate premium innovation
Tighter regulation and a focus on Irish manufacturing to impact dietary supplements
Chart 1 Forecast Sales of Dietary Supplements
Chart 2 Forecast Sales of Dietary Supplements by Category
Galway Natural Health and Symprove defend shares as functional challengers intensify the competition
Opportunities for growth with credible, targeted innovation
Chart 1 Company Shares of Dietary Supplements
Chart 2 Brand Shares of Dietary Supplements
Shift to retail e-commerce thanks to personalised subscriptions and convenience
Pharmacies, healthfood stores and grocery retailers still have a role to play
From treatment to prevention: The forces reshaping product development
Recent launches show how innovation reaches the shelf
Premium, evidence-led offerings reshape competitive dynamics
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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