Dietary supplements is set perform positively over the forecast period, with strong growth in total current value sales projected and most categories expected to expand in volume terms. Together with the increasing willingness of Irish consumers to take preventive health measures, population ageing will continue to boost overall demand.
It is expected e-commerce will continue to gain importance as a distribution channel for dietary supplements over the forecast period. The pandemic has increased consumer appreciation for the convenience, wide range of choices and potential for better price deals afforded by online shopping, while also compelling leading store-based specialist retailers like Holland & Barrett to step up investment in their digital sales and marketing strategies.
Many people in Ireland are inherently sceptical of consumer health products that make bold or very specific claims regarding their benefits and efficacy. Such scepticism is particularly high in the case of dietary supplements due to the fact that they are not as strictly regulated as OTC medications.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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