The market is not yet saturated, but, at the same time, not all users of dietary supplements are fully aware of the precise benefits of dietary supplements. Therefore, at the same time as offering growth potential, the category presents the possibility that it is “unnaturally” big, as many consumers might use dietary supplements through habit rather than a specific, concrete need.
Swedes are widely thought to be in the frontline in the global debate about environmental issues, such as climate change. It is likely that, in the future, consumers will also be paying more attention to environmental issues in dietary supplements.
When it comes to smaller categories, in particular, certain ingredients can see much better growth than others, but this is often unpredictable and can depend on a positioning that receives a lot of publicity. On the other hand, negative publicity regarding issues such as product safety (like unwelcome ingredients) can have at least a short-term negative impact on sales.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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