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Country Report

Dietary Supplements in

Dietary Supplements in Sweden

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads to a rise in sales for echinacea, however, footfall to dietary supplement specialist retailers declines

Unlike vitamins, the outbreak of COVID-19 is not set to lead to a rise in sales of dietary supplements, with a value decline predicted for 2020. However, echinacea, mineral supplements and minerals will drive value growth, with echinacea moving from a decline in 2019 to positive growth in 2020, as consumers purchased the product to help against the COVID-19 virus.

Swedes turn to changes in lifestyles in preference of dietary supplements, as herbal/traditional products are often regarded cynically

A decline for dietary supplements in 2020, will also be linked to Swedes overall preference for lifestyle changes – such as exercise and diet – rather than using dietary supplemental products. As a result, product types that are considered easily interchangeable for just improving regular food and drink, such as tonics, are set to lose share in 2020.

Orkla Care retains the lead, while the growing share of others challenges smaller players

Orkla Care is set to retain its leadership in dietary supplements in 2020, offering a wide range of brands including Gerimax, which dominates ginseng, Pharbio Omega 3, and Möller's under fish oils/omega fatty acids and Litomove under herbal/traditional dietary supplements. However, VitaePro from Vitaelab AB continues to lead overall dietary supplements, recording improved performance in value sales terms, increasing its share.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Sweden?
What are the major brands in Sweden?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a rise in sales for echinacea, however, footfall to dietary supplement specialist retailers declines

Swedes turn to changes in lifestyles in preference of dietary supplements, as herbal/traditional products are often regarded cynically

Orkla Care retains the lead, while the growing share of others challenges smaller players

RECOVERY AND OPPORTUNITIES

Growth peaks in 2021 before remaining steady across the forecast period, as consumers return to shopping in specialist stores, investing in supplements

Manipulative marketing during the initial outbreak of COVID-19 will stifle growth across the forecast period, especially for fish oils

Increasing demand for niche positioning and superfoods are opportunities for growth across the forecast period

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Dietary Supplements in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to a rise in sales for echinacea, however, footfall to dietary supplement specialist retailers declines

Swedes turn to changes in lifestyles in preference of dietary supplements, as herbal/traditional products are often regarded cynically

Orkla Care retains the lead, while the growing share of others challenges smaller players

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a rise in sales for echinacea, however, footfall to dietary supplement specialist retailers declines

Swedes turn to changes in lifestyles in preference of dietary supplements, as herbal/traditional products are often regarded cynically

Orkla Care retains the lead, while the growing share of others challenges smaller players

RECOVERY AND OPPORTUNITIES

Growth peaks in 2021 before remaining steady across the forecast period, as consumers return to shopping in specialist stores, investing in supplements

Manipulative marketing during the initial outbreak of COVID-19 will stifle growth across the forecast period, especially for fish oils

Increasing demand for niche positioning and superfoods are opportunities for growth across the forecast period

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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