Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Dietary Supplements in

Dietary Supplements in Sweden

20 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased interest in certified vegan products

Swedes’ interest in what they eat has reached the ingredients in dietary supplements – this trend grew steadily in the review period. This was most vivid in terms of the increased interest in vegan products within dietary supplements.

The sustained sports trend supports strong sales of mineral supplements

With the increasing health trend, mineral supplements have become more common, since most minerals are positioned around a specific treatment. For instance, active people tend to use magnesium or other minerals that decrease muscle tiredness and exhaustion.

Sales of joint health dietary supplements increase along with the ageing population

Sweden has an ageing population, which supports growth for supplements which aid in delaying the signs of old age, such as dietary supplements positioned for healthy joint movement. Rosehip is the most popular product for joints; largely positioned towards aiding aching joints and enabling movement.

COMPETITIVE LANDSCAPE

The landscape is changing in dietary supplements

Vitaelab’s VitaePro was still the largest brand in dietary supplements in 2018, and its high value sales can be attributed to its strong promotional efforts, especially on television. However, its sales steadily decreased over much of the review period, perhaps due to alarm that some of its products may potentially be harmful.

Holland & Barrett expands and is set to conquer

Holland & Barrett, one of the leading retailers of health products, offering a large assortment of products in dietary supplements, started to expand rapidly in Sweden in 2018. Although it was established in 2016, its sales did not take of initially, largely because it was rather an unknown retailer in Sweden, and the high level of private label products did not attract Swedish consumers.

Internet retailing increases the opportunities for dietary supplements

In 2018, internet retailing continued to show strong growth in dietary supplements. One new type of internet retailer which expanded into dietary supplements was pharmacies, which made their store-based assortments available online and started offering more dietary and health products.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Sweden?
What are the major brands in Sweden?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Dietary Supplements in Sweden - Category analysis

HEADLINES

PROSPECTS

Increased interest in certified vegan products

The sustained sports trend supports strong sales of mineral supplements

Sales of joint health dietary supplements increase along with the ageing population

COMPETITIVE LANDSCAPE

The landscape is changing in dietary supplements

Holland & Barrett expands and is set to conquer

Internet retailing increases the opportunities for dietary supplements

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Technology changes consumer behaviour in Sweden
Changing consumer preference affects developments in consumer health
Broadening profiles and multichannel penetration will increase the competition
Pharmacies are evolving in the era of internet retailing
Sports nutrition will sprint ahead in consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Sweden

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Sweden vs Other Geographies
Households with a Disposable Income Over USD25,000 - Sweden

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased interest in certified vegan products

The sustained sports trend supports strong sales of mineral supplements

Sales of joint health dietary supplements increase along with the ageing population

COMPETITIVE LANDSCAPE

The landscape is changing in dietary supplements

Holland & Barrett expands and is set to conquer

Internet retailing increases the opportunities for dietary supplements

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Sweden - Category analysis

HEADLINES

PROSPECTS

Increased interest in certified vegan products

The sustained sports trend supports strong sales of mineral supplements

Sales of joint health dietary supplements increase along with the ageing population

COMPETITIVE LANDSCAPE

The landscape is changing in dietary supplements

Holland & Barrett expands and is set to conquer

Internet retailing increases the opportunities for dietary supplements

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports