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Unlike vitamins, the outbreak of COVID-19 is not set to lead to a rise in sales of dietary supplements, with a value decline predicted for 2020. However, echinacea, mineral supplements and minerals will drive value growth, with echinacea moving from a decline in 2019 to positive growth in 2020, as consumers purchased the product to help against the COVID-19 virus.
A decline for dietary supplements in 2020, will also be linked to Swedes overall preference for lifestyle changes – such as exercise and diet – rather than using dietary supplemental products. As a result, product types that are considered easily interchangeable for just improving regular food and drink, such as tonics, are set to lose share in 2020.
Orkla Care is set to retain its leadership in dietary supplements in 2020, offering a wide range of brands including Gerimax, which dominates ginseng, Pharbio Omega 3, and Möller's under fish oils/omega fatty acids and Litomove under herbal/traditional dietary supplements. However, VitaePro from Vitaelab AB continues to lead overall dietary supplements, recording improved performance in value sales terms, increasing its share.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.