Dietary supplements is projected to see steady growth in retail current value terms over the forecast period, underpinned by a rising consumer interest in preventative health. In addition, the ageing of the Portuguese population will contribute to an increasing demand for dietary supplements purporting to improve heart health (Fish Oils/Omega Fatty Acids) and brain function (Ginkgo Biloba) over the forecast period.
Dietary supplements will remain highly fragmented, with a plethora of small brands competing for share. Moreover, during the forecast period, the strong growth predicted for dietary supplements in retail current value terms is likely to attract a number of new players to this increasingly crowded landscape.
Like vitamins, dietary supplements in Portugal are currently sold mainly through pharmacies and parapharmacies. Consumers tend to trust brands sold in pharmacies, as they are developed by established pharmaceutical laboratories and are therefore perceived as being safer and more effective than those sold via other channels.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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