Dietary supplements will register healthy constant value growth over the forecast period in what is a product area that has huge growth potential, as consumers increasingly move away from traditional home-made remedies and their awareness of OTC dietary supplements increase. The widening presence of chemists/pharmacies, as well as health stores like Dwago and Dawai, is also exposing growing numbers of consumers to such products, raising brand awareness and supporting the trend towards self-medication.
According to UNICEF, stunting is a major health issue in Pakistan, with more than 12 million children having low height for their ages, and this is being caused by malnutrition. Poor infant feeding practices, as well as poverty, have contributed to these high levels of malnutrition.
The ageing of the Pakistani population will also play a part in driving up demand in dietary supplements over the forecast period. Significant growth in the number of consumers aged over 65 is contributing to a rise in the incidence of bone problems, such as osteoporosis, and joint problems, such as arthritis.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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