Dietary supplements are expected to register healthy value growth over the forecast period with glucosamine, lutein, and probiotic supplements set to be among the categories that will drive the highest growth rates. The growth in probiotic supplements will continue to be driven by increased knowledge on gut health, immunity, and the other specific benefits from the product.
Over the forecast period, it is anticipated that consumers will continue to show greater interest in local Taiwanese brands in dietary supplements. This is thanks to the rise of such brands on online platforms and their celebrity and KOL endorsed marketing strategies.
Demand for dietary supplements will continue to be driven by a shift towards preventative health, be it to protect against dementia, cardiovascular disease, or eyesight problems. This is aligned with a global consumer movement towards healthy consumption as part of a larger lifestyle trend.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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