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Country Report

Dietary Supplements in

Dietary Supplements in Italy

22 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing focus on long-term health and prevention drives growth

Dietary supplements benefited from consumers’ increasing concerns about maintaining long-term health. There is a growing health culture in Italy, with consumers believing that following a healthy lifestyle and diet combined with vitamins and dietary supplements can be effective in improving their health and wellbeing and to manage and prevent chronic ailments.

Growth to slow due to high penetration level

Dietary supplements’ growth is set to remain healthy over the forecast period, supported by the growing health culture focusing on prevention and the further ageing of the Italian population. Growth will continue to benefit from the scientific community recognising the role of dietary supplements, as well as from doctors and pharmacists encouraging their consumption alone or in combination with prescription or OTC medicines.

Demand for specific positioning increasingly impacts dietary supplements

Dietary supplements’ growth was driven by the demand for references with a need-specific positioning in Italy. There is an increasingly complex offering of dietary supplements available, as operators apply the permitted health claims to market their products for specific needs.

COMPETITIVE LANDSCAPE

Sanofi maintains lead, followed by dynamic herbal specialist Aboca

Dietary supplements remained highly fragmented in Italy, with Sanofi maintaining its leadership in 2018, due to its portfolio of brands, including the popular Enterogermina probiotic supplements. In 2018, Sanofi recorded moderate growth, mainly due to the modest performance by probiotic supplements, due to the high level of maturity reached in Italy.

Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

Dietary supplements, together with herbal/traditional products, is among the most fragmented categories within consumer health in Italy, with over 40,000 references, according to industry sources. However, the competitive landscape is likely to be impacted, as Italy opened the door to corporate ownership of pharmacies in 2017.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Italy?
What are the major brands in Italy?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Italy - Category analysis

HEADLINES

PROSPECTS

Growing focus on long-term health and prevention drives growth

Growth to slow due to high penetration level

Demand for specific positioning increasingly impacts dietary supplements

COMPETITIVE LANDSCAPE

Sanofi maintains lead, followed by dynamic herbal specialist Aboca

Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing focus on long-term health and prevention drives growth

Growth to slow due to high penetration level

Demand for specific positioning increasingly impacts dietary supplements

COMPETITIVE LANDSCAPE

Sanofi maintains lead, followed by dynamic herbal specialist Aboca

Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in Italy - Category analysis

HEADLINES

PROSPECTS

Growing focus on long-term health and prevention drives growth

Growth to slow due to high penetration level

Demand for specific positioning increasingly impacts dietary supplements

COMPETITIVE LANDSCAPE

Sanofi maintains lead, followed by dynamic herbal specialist Aboca

Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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