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Learn moreOct 2019
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Like vitamins, dietary supplements is benefiting from the growing health culture and focus on prevention, rather than cure, for long-term health. Doctors and pharmacists recognise that dietary supplements also have a functional role in maintaining health and wellbeing over the long term.
Current value growth is projected to slow over the forecast period, due to the high level of penetration and maturity of dietary supplements. Nonetheless, as with vitamins, growth is likely to be robust due to the ongoing development of a health culture and the focus on prevention, as well as the ageing population trend in Italy.
Calcium supplements is projected to remain the fastest-growing category in current value terms over the forecast period. This projection is based on the growing demand for supplements that help to prevent osteoporosis among over 65-year-old consumers.
Sanofi remains the leading player in a highly fragmented competitive landscape in 2019. The company’s portfolio of brands is led by Enterogermina (probiotic supplements), with Mag 2 (mineral supplements), Bioflorin (probiotic supplements) and Antistax (combination dietary supplements) the other main offerings.
The domestic company, Aboca, which enjoys a strong reputation as the leading producer of herbal/traditional products in Italy, is ranked second in dietary supplements. The company claims to produce 95% of used ingredients; grown on 1,700 hectares of land cultivated with organic farming between Umbria and Tuscany.
The category witnessed acquisition activity at the end of the review period. For example, Recordati entered dietary supplements by acquiring Natural Point in 2018.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dietary Supplements in Italy market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.