Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Dietary Supplements in

Dietary Supplements in Italy

24 pages, Oct 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Italians will continue to invest in long-term health

Italians will continue to turn to dietary supplements in order to maintain long-term health and to address health concerns. Over the forecast period this trend will continue to be encouraged by doctors and pharmacists in Italy, who normally recommend the use of dietary supplements in combination with non-OTC medicines or prescription medicines.

Dietary supplements expected to benefit from specific positioning

Most Italians buying dietary supplements increasingly consider their specific health needs, which results in a growing desire for specialised products. Combination dietary supplements is a category expected to benefit from this trend over the forecast period, as it is dominated by products with a more specialised positioning and as a result is predicted to record the highest value CAGR at constant 2017 prices in the category.

Probiotic supplements to continue registering the greatest sales

Probiotic supplements is set to remain the most significant category in terms of value sales over the forecast period, benefiting from consumers shifting their focus from symptomatic relief to long-term health. Italians use probiotics when taking antibiotics to restore their gut flora health or simply to improve their digestive health, thus hoping to reduce the need for OTC digestive remedies, as they are concerned over their side-effects in regard to the long-term use of these products.

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Dietary supplements remains highly fragmented in Italy, with Sanofi and Aboca ranking first and second with similar value shares in 2017. In the same year, these companies were followed by Pfizer Consumer Healthcare Srl with its Polase brand, Sofar SpA with Enterolactis, and Rottapharm SpA with Armolipid.

Product innovation and marketing at the top of companies’ lists

As the dietary supplements category is very competitive, operators keep investing in product innovation, marketing and advertising, as well as in new plants and innovation. There were a few important new products recently launched in dietary supplements, in terms of both specific positioning and innovative formats.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Italy?
What are the major brands in Italy?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Dietary Supplements in Italy - Category analysis

HEADLINES

PROSPECTS

Italians will continue to invest in long-term health

Dietary supplements expected to benefit from specific positioning

Probiotic supplements to continue registering the greatest sales

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Product innovation and marketing at the top of companies’ lists

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Italians will continue to invest in long-term health

Dietary supplements expected to benefit from specific positioning

Probiotic supplements to continue registering the greatest sales

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Product innovation and marketing at the top of companies’ lists

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Italy - Category analysis

HEADLINES

PROSPECTS

Italians will continue to invest in long-term health

Dietary supplements expected to benefit from specific positioning

Probiotic supplements to continue registering the greatest sales

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Product innovation and marketing at the top of companies’ lists

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports