Dietary supplements will likely continue to see healthy growth over the forecast period in value terms (at constant 2022 prices). Sales should benefit from consumers paying more attention to their long-term health and prevention.
Italians are generally feeling less concerned about the COVID-19 pandemic and are returning to socialising more and are leading busier and more hectic lifestyles (similar to those seen in the pre-pandemic period). As a result they are likely to increasingly demand dietary supplements positioned to fight mental and physical fatigue and increase energy levels (alertness/stamina/vitality).
The demand for beauty supplements is also set to rise, due to consumers returning to socialising more frequently. Beauty supplements are mainly positioned for skin, hair and nail beauty in Italy (frequently based on biotin, vitamins, minerals and amino acids).
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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