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Country Report

Dietary Supplements in

Dietary Supplements in South Korea

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Dietary supplements yet to reach maturity in South Korea

Dietary supplements in South Korea is still developing in terms of product type and variety. International brands offer a wide range of products and benefits, but most domestic brands focus on a few popular types, such as probiotic supplements and eye health supplements.

Focus on ingredients set to gain importance

Domestically-manufactured products lack any type of claim, such as non-GMO or suitable for vegetarians. Rather, consumers are more focused on intuitive factors with regard to ingredients.

Non-store retailing develops

Non-store retailing is not seeing dynamic growth, but the channel is becoming crucial in terms of brand penetration in dietary supplements. As dietary supplements are consumed on a daily basis, more consumers are using internet retailing for routine, habitual purchases and homeshopping for bulk purchases.

Competitive Landscape

Domestic manufacturers and direct selling companies lead the way

Along with direct selling companies, domestic manufacturers lead dietary supplements in South Korea. Although local brands tend to carry higher prices than imported brands, consumers prefer to purchase locally-sourced products for gift purposes.

Opportunities for private label in dietary supplements

Private label is not significant in consumer health in South Korea. Nonetheless, dietary supplements is one of the categories where private label is a suitable option for retailers looking for significant development.

Yuhan’s New Origin reflects global trends

While Yuhan has a developed OTC portfolio, it lacks a strong brand in vitamins and dietary supplements. Thus, the company launched the New Origin brand in 2018, supported by a new concept store under the same name.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in South Korea?
What are the major brands in South Korea?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in South Korea - Category analysis

ANALYSIS

Headlines

Prospects

Dietary supplements yet to reach maturity in South Korea
Focus on ingredients set to gain importance
Non-store retailing develops

Competitive Landscape

Domestic manufacturers and direct selling companies lead the way
Opportunities for private label in dietary supplements
Yuhan’s New Origin reflects global trends

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in South Korea

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
South Korea vs Other Geographies
Households with a Disposable Income Over USD25,000 - South Korea

Consumer Health in South Korea - Industry Overview

ANALYSIS

Executive Summary

Consumer preference and taste impacts performance
Consumer health posts more moderate retail value sales growth in 2018
Korea Ginseng leads consumer health in 2018
Dynamic distribution for vitamins and dietary supplements
Consumer health is approaching maturing

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in South Korea

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
South Korea vs Other Geographies
Households with a Disposable Income Over USD25,000 - South Korea

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Megatrends

Country Report

Dietary Supplements in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Dietary supplements yet to reach maturity in South Korea

Focus on ingredients set to gain importance

Non-store retailing develops

Competitive Landscape

Domestic manufacturers and direct selling companies lead the way

Opportunities for private label in dietary supplements

Yuhan’s New Origin reflects global trends

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in South Korea - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in South Korea - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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