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Dietary supplements are expected to record positive growth in 2020, with ginseng seeing a particularly strong increase in growth compared to 2020. The popularity of ginseng improved due to its reputation as being a supplement that supports the immune system, with sales peaking in both February and March, linked to the initial outbreak of the pandemic in the country.
Dietary supplements have not yet reached maturity and is still developing in terms of product types and segmentation. Although international brands offer a wide range of products and benefits, consumers in 2020 are reaching for several popular products, such as probiotic supplements, eye health supplements and ginseng, and most domestic brands focus on these popular options.
Along with direct selling companies, domestic manufacturers lead dietary supplements in South Korea. The top two players in dietary supplements in 2020 are set to be domestic: Korea Ginseng Corp, followed by Chong Kun Dang Healthcare Corp.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dietary Supplements in South Korea market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.