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Country Report

Dietary Supplements in

Dietary Supplements in South Korea

Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ginseng remains the largest category

Ginseng is the most popular dietary supplements product in South Korea. Consumers’ perception of “red ginseng” is the key to such high penetration.

Diverse types of dietary supplements show healthy growth in 2017

Diverse dietary supplements registered current retail value growth as concerns about health increased and the population is ageing. Combination dietary supplements continued to be preferred by many consumers seeking to maintain general health.

Direct purchases from country of origin continue to affect category

Direct purchases from overseas is the most important factor in dietary supplements distribution in South Korea. Importers and distributers in South Korea set high mark-ups thus there is a significant price gap between most imported and domestic products.

COMPETITIVE LANDSCAPE

Korea Ginseng Corp remains the leading player

Korea Ginseng Corp continues to lead dietary supplements thanks to its ginseng products. Although many manufacturers were present in the ginseng category, consumers were highly loyal to the Cheong-Kwan-Jang brand.

Direct sellers show disappointing performance in 2017

Direct sellers performed poorly in recent years. As such, players in the channel sought to develop more personalised dietary supplements products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in South Korea?
What are the major brands in South Korea?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Rising interest in and concern about health drive category growth

Moderate growth in OTC and vitamins and dietary supplements

Strong presence of both domestic and international manufacturers

Pharmacies the leading distribution channel but other channels start to show growth

Growth constrained by regulatory framework

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ginseng remains the largest category

Diverse types of dietary supplements show healthy growth in 2017

Direct purchases from country of origin continue to affect category

COMPETITIVE LANDSCAPE

Korea Ginseng Corp remains the leading player

Direct sellers show disappointing performance in 2017

Overview

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Overview

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Table of Contents

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Rising interest in and concern about health drive category growth

Moderate growth in OTC and vitamins and dietary supplements

Strong presence of both domestic and international manufacturers

Pharmacies the leading distribution channel but other channels start to show growth

Growth constrained by regulatory framework

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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