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Country Report

Dietary Supplements in

Dietary Supplements in South Korea

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Dietary supplements record positive growth as consumers reach for items to support the immune system, during the outbreak of COVID-19

Dietary supplements are expected to record positive growth in 2020, with ginseng seeing a particularly strong increase in growth compared to 2020. The popularity of ginseng improved due to its reputation as being a supplement that supports the immune system, with sales peaking in both February and March, linked to the initial outbreak of the pandemic in the country.

Probiotic supplements boost growth; however, a lack of evening activities dampens sales of tonics

Dietary supplements have not yet reached maturity and is still developing in terms of product types and segmentation. Although international brands offer a wide range of products and benefits, consumers in 2020 are reaching for several popular products, such as probiotic supplements, eye health supplements and ginseng, and most domestic brands focus on these popular options.

Domestic manufacturers and e-commerce players lead, while a regulation change allows players to offer personalised products

Along with direct selling companies, domestic manufacturers lead dietary supplements in South Korea. The top two players in dietary supplements in 2020 are set to be domestic: Korea Ginseng Corp, followed by Chong Kun Dang Healthcare Corp.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in South Korea?
What are the major brands in South Korea?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements record positive growth as consumers reach for items to support the immune system, during the outbreak of COVID-19

Probiotic supplements boost growth; however, a lack of evening activities dampens sales of tonics

Domestic manufacturers and e-commerce players lead, while a regulation change allows players to offer personalised products

RECOVERY AND OPPORTUNITIES

Growth is set to remain positive across the forecast period, boosted by the growing popularity of probiotic supplements

Following the outbreak of COVID-19, there is an opportunity for echinacea on the vitamins and dietary landscape

A focus on ingredients is set to gain importance across the forecast period, shaping consumer purchasing behaviours

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Dietary supplements record positive growth as consumers reach for items to support the immune system, during the outbreak of COVID-19

Probiotic supplements boost growth; however, a lack of evening activities dampens sales of tonics

Domestic manufacturers and e-commerce players lead, while a regulation change allows players to offer personalised products

Overview

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Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements record positive growth as consumers reach for items to support the immune system, during the outbreak of COVID-19

Probiotic supplements boost growth; however, a lack of evening activities dampens sales of tonics

Domestic manufacturers and e-commerce players lead, while a regulation change allows players to offer personalised products

RECOVERY AND OPPORTUNITIES

Growth is set to remain positive across the forecast period, boosted by the growing popularity of probiotic supplements

Following the outbreak of COVID-19, there is an opportunity for echinacea on the vitamins and dietary landscape

A focus on ingredients is set to gain importance across the forecast period, shaping consumer purchasing behaviours

CATEGORY DATA

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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