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Country Report

Dietary Supplements in

Dietary Supplements in South Korea

24 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dietary supplements yet to reach maturity in South Korea

Dietary supplements in South Korea is still developing in terms of product type and variety. International brands offer a wide range of products and benefits, but most domestic brands focus on a few popular types, such as probiotic supplements and eye health supplements.

Focus on ingredients set to gain importance

Domestically-manufactured products lack any type of claim, such as non-GMO or suitable for vegetarians. Rather, consumers are more focused on intuitive factors with regard to ingredients.

Non-store retailing develops

Non-store retailing is not seeing dynamic growth, but the channel is becoming crucial in terms of brand penetration in dietary supplements. As dietary supplements are consumed on a daily basis, more consumers are using internet retailing for routine, habitual purchases and homeshopping for bulk purchases.

COMPETITIVE LANDSCAPE

Domestic manufacturers and direct selling companies lead the way

Along with direct selling companies, domestic manufacturers lead dietary supplements in South Korea. Although local brands tend to carry higher prices than imported brands, consumers prefer to purchase locally-sourced products for gift purposes.

Opportunities for private label in dietary supplements

Private label is not significant in consumer health in South Korea. Nonetheless, dietary supplements is one of the categories where private label is a suitable option for retailers looking for significant development.

Yuhan’s New Origin reflects global trends

While Yuhan has a developed OTC portfolio, it lacks a strong brand in vitamins and dietary supplements. Thus, the company launched the New Origin brand in 2018, supported by a new concept store under the same name.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in South Korea?
What are the major brands in South Korea?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in South Korea - Category analysis

HEADLINES

PROSPECTS

Dietary supplements yet to reach maturity in South Korea

Focus on ingredients set to gain importance

Non-store retailing develops

COMPETITIVE LANDSCAPE

Domestic manufacturers and direct selling companies lead the way

Opportunities for private label in dietary supplements

Yuhan’s New Origin reflects global trends

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer preference and taste impacts performance

Consumer health posts more moderate retail value sales growth in 2018

Korea Ginseng leads consumer health in 2018

Dynamic distribution for vitamins and dietary supplements

Consumer health is approaching maturing

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dietary supplements yet to reach maturity in South Korea

Focus on ingredients set to gain importance

Non-store retailing develops

COMPETITIVE LANDSCAPE

Domestic manufacturers and direct selling companies lead the way

Opportunities for private label in dietary supplements

Yuhan’s New Origin reflects global trends

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in South Korea - Category analysis

HEADLINES

PROSPECTS

Dietary supplements yet to reach maturity in South Korea

Focus on ingredients set to gain importance

Non-store retailing develops

COMPETITIVE LANDSCAPE

Domestic manufacturers and direct selling companies lead the way

Opportunities for private label in dietary supplements

Yuhan’s New Origin reflects global trends

CATEGORY DATA

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer preference and taste impacts performance

Consumer health posts more moderate retail value sales growth in 2018

Korea Ginseng leads consumer health in 2018

Dynamic distribution for vitamins and dietary supplements

Consumer health is approaching maturing

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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