Executive Summary

Oct 2019
PROSPECTS
Targeted dietary supplements drive value growth

Despite the ongoing trend of declining demand for dietary supplements in 2019, retail value sales recorded low growth, driven by novelty and speciality products such as aloe, mostly in the form of shots and liquids with general health and beauty claims, cranberry products (with immune system and urinary health claims and particularly popular with middle-aged to older consumers compared to other dietary supplements) or protein supplements (albeit still at low value sales level; mainly driven by consumers with special dietary needs such as vegetarians and vegans or those trying to increase protein intake in their daily diet without too much effort). These trends are anticipated to continue to drive value growth over the forecast period, while innovative formats such as supplements in chewing gum form, such as that launched by Roelli Roelli, are also likely to support future sales.

More traditional dietary supplements increasingly replaced by modern products

More traditional dietary supplements, such as garlic and ginkgo biloba, contributed strongly to the overall decline in demand in 2019 as consumers switched to more modern products and potential solutions to their needs/demands/issues. Eye health supplements, calcium supplements and joint health products including mineral supplements and glucosamine remain especially popular among middle-aged to older consumers.

Fortified/functional foodstuffs remain a threat to dietary supplements

Many dietary supplements, including probiotic supplements in particular, face increased competition from fortified/functional foodstuffs with additional health claims. Many consumers are opting to gain the nutrition they need from their food intake, rather than taking additional supplements, which many regard as less effective.

COMPETITIVE LANDSCAPE
Swiss player, Antistress, maintains its lead

The leading player in dietary supplements, Antistress, is a traditional Swiss company offering its strong Burgerstein brand. In Switzerland, the company is regarded as an authority and pioneer in dietary supplements and vitamins.

Fragmentation in dietary supplements

As a result of the large number of products listed under dietary supplements, the category attracts numerous players, from multinationals to European and domestic companies, large and small. In spite of the falling demand for dietary supplements, the leading brands registered growth, as Swiss consumers perceive these as exclusive, reliable and effective, mainly because most of the leading brands are distributed through chemists/pharmacies and are recommended by pharmacists.

Limited presence of private label products

Relaxed regulations in Switzerland for dietary supplements allow retailers to expand into the category due to low entry barriers. Both leading grocery retailers, Migros Genossenschaftsbund and Coop Genossenschaft, have a presence, although their value shares remain small due to competition from the leading brands.

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Dietary Supplements in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Switzerland?
  • What are the major brands in Switzerland?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dietary Supplements in Switzerland - Category analysis

HEADLINES

PROSPECTS

Targeted dietary supplements drive value growth
More traditional dietary supplements increasingly replaced by modern products
Fortified/functional foodstuffs remain a threat to dietary supplements

COMPETITIVE LANDSCAPE

Swiss player, Antistress, maintains its lead
Fragmentation in dietary supplements
Limited presence of private label products

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Further declines for consumer health
The health and wellness trend a two-edged sword for consumer health
Leading companies maintain their strong positions
Internet retailing is limited by stringent legislation
Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources