Sales of dietary supplements are seeing stronger growth in current value terms in 2022. This is largely due to increased demand for immunity support due to a resurgence of influenza and COVID-19 cases.
Nestlé Health Science announced in 2022 that it will acquire local company The Better Health Company, which includes the Go Healthy brand of vitamins and dietary supplements, New Zealand Health Manufacturing, and the Manuka honey brand Egmont. The acquisition will provide Nestlé access to the Australian and New Zealand market but also give it a stronger position to compete in APAC, with the acquisition providing it with a manufacturing facility for vitamins and dietary supplements and leading brands such as Go Healthy.
The COVID-19 pandemic helped fuel the already developing health and wellness trend and this has led to a boon for sales of dietary supplements. Emerging local players include New Zealand Pure Health, Abecco, Arepa, Me Today and CurraNZ.
Over the forecast period, an increasing number of consumers are expected to become interested in a more holistic approach to their health which should boost demand for dietary supplements. This is part of a wider trend, with consumers increasingly avoiding products containing synthetic ingredients, in favour of products that promise to work in harmony with their bodies.
Beauty-positioned dietary supplements are likely to see further growth over the forecast period with sales being supported by the wellness movement and the increased focus being paid to the need for healthy skin. There are many new and innovative beauty-focused dietary supplements being launched in the market with this pattern set to continue as demand grows.
While dietary supplements is projected to see steady growth over the forecast period it could face growing competition from fortified/functional packaged food and drinks. Recognising the growing interest in vitamins and dietary supplements some food and drink manufacturers have started to launch products with specific claims, such as Soochi Prejuvenation drinks.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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