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Learn moreNov 2020
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As with vitamins, many kinds of dietary supplements are recommended as preventative health measures against COVID-19. Sales of fish oils/omega fatty acids are accelerating the most as a result, with such supplements believed to reduce inflammatory response to the virus, in addition to helping build up immunity from disease as they usually contain vitamins A and D.
Collagen has continued to benefit from growing awareness among Turkish consumers regarding the benefits of this protein for joint health and overall beauty, partly due to considerable press coverage. Collagen is a complex protein fibre that helps maintain the strength and flexibility of the skin, ligaments, bones, joints, muscles, tendons, gums, teeth, eyes, blood vessels, nails and hair.
Solgar remains the clear leader in dietary supplements in 2020, and is consolidating its position with a small value share gain. The company benefits from having a presence in almost all pharmacies in urban areas and the offer of a wide range of products under its Solgar and Nature’s Bounty brands.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.