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Country Report

Dietary Supplements in

Dietary Supplements in Turkey

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Turks focus on building up their immunity to COVID-19

As with vitamins, many kinds of dietary supplements are recommended as preventative health measures against COVID-19. Sales of fish oils/omega fatty acids are accelerating the most as a result, with such supplements believed to reduce inflammatory response to the virus, in addition to helping build up immunity from disease as they usually contain vitamins A and D.

Consumers invest in joint and skin health through collagen supplements

Collagen has continued to benefit from growing awareness among Turkish consumers regarding the benefits of this protein for joint health and overall beauty, partly due to considerable press coverage. Collagen is a complex protein fibre that helps maintain the strength and flexibility of the skin, ligaments, bones, joints, muscles, tendons, gums, teeth, eyes, blood vessels, nails and hair.

Solgar maintains commanding lead in sales

Solgar remains the clear leader in dietary supplements in 2020, and is consolidating its position with a small value share gain. The company benefits from having a presence in almost all pharmacies in urban areas and the offer of a wide range of products under its Solgar and Nature’s Bounty brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Turkey?
What are the major brands in Turkey?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Turks focus on building up their immunity to COVID-19

Consumers invest in joint and skin health through collagen supplements

Solgar maintains commanding lead in sales

RECOVERY AND OPPORTUNITIES

Dietary supplements to normalise from 2021, though immunity-supporting products will remain much sought-after

More public health messages to benefit sales of dietary supplements

Paediatric products to continue making gains

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Smaller players gaining ground on leaders as price-competitiveness increases

Regulations prevent stronger retailing shift to e-commerce in 2020

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Turks focus on building up their immunity to COVID-19

Consumers invest in joint and skin health through collagen supplements

Solgar maintains commanding lead in sales

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Turks focus on building up their immunity to COVID-19

Consumers invest in joint and skin health through collagen supplements

Solgar maintains commanding lead in sales

RECOVERY AND OPPORTUNITIES

Dietary supplements to normalise from 2021, though immunity-supporting products will remain much sought-after

More public health messages to benefit sales of dietary supplements

Paediatric products to continue making gains

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Smaller players gaining ground on leaders as price-competitiveness increases

Regulations prevent stronger retailing shift to e-commerce in 2020

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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