As with vitamins, many kinds of dietary supplements are recommended as preventative health measures against COVID-19. Sales of fish oils/omega fatty acids are accelerating the most as a result, with such supplements believed to reduce inflammatory response to the virus, in addition to helping build up immunity from disease as they usually contain vitamins A and D.
Collagen has continued to benefit from growing awareness among Turkish consumers regarding the benefits of this protein for joint health and overall beauty, partly due to considerable press coverage. Collagen is a complex protein fibre that helps maintain the strength and flexibility of the skin, ligaments, bones, joints, muscles, tendons, gums, teeth, eyes, blood vessels, nails and hair.
Solgar remains the clear leader in dietary supplements in 2020, and is consolidating its position with a small value share gain. The company benefits from having a presence in almost all pharmacies in urban areas and the offer of a wide range of products under its Solgar and Nature’s Bounty brands.
Most categories within dietary supplements are poised to post volume sales growth in 2021 as more consumers prioritise their health and look to build up as much immunity as possible against COVID-19 and other ailments. Mineral supplements is predicted to accelerate again thanks to the benefits offered by zinc in particular, although fish oils/omega fatty acids is projected to slow down, with it being likely that the quantities consumers stockpiled in 2020 will be sufficient for some time.
The number of awareness-raising campaigns and collaborations regarding preventive health measures in Turkey will increase over the forecast period, in order to reduce public health expenses. Both health authorities and the government are active in awareness campaigns that aim to prevent diseases.
Utilising family doctors, Turkey offers a nationwide system designed to provide personal healthcare, allowing households to have free doctors’ appointments in small clinics, so-called Saglik Ocagi, in every neighbourhood. This will continue to positively affect the growth of dietary supplements over the forecast period as self-care measures are usually recommended by these clinics.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Dietary supplements research and analysis database.
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