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Country Report

Dietary Supplements in

Dietary Supplements in Turkey

23 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further strong value growth in 2017

Dietary supplements saw strong retail current value sales growth in 2017 due to rising consumer health awareness and greater product availability. The Turkish media played a key role with articles detailing the specific benefits of dietary supplements in newspapers and magazines.

Product positioning in dietary supplements

Joint continued to represent key positioning in dietary supplements in 2017. Older consumers and regular exercisers looking to ease joint pain or relieve joint injuries constitute a wide consumer base.

Collagen sees fast retail value sales growth in 2017

The strong increase in demand for collagen saw “other” non-herbal/traditional dietary supplements register the highest retail value sales growth in 2017. Rising awareness of the benefits of collagen for joint health and beauty boosted sales.

COMPETITIVE LANDSCAPE

Multinational brands dominate dietary supplements

Multinational brands continued to dominate dietary supplements in retail value share terms in 2017, although many local companies distribute their products in the country. Many multinational brands enjoy high consumer awareness and extensive retail penetration.

New product launches stimulate interest in dietary supplements

Aside from new collagen-based products, dietary supplements saw numerous other launches in 2016/2017. For example, in late 2016, Orzaks Ilaç introduced Ocean Pulse, Ocean Ultimate, Ocean Coenzyme Q10, Ocean Krill Oil and Ocean Black Cumin Seed.

Companies look to promotions and production to gain a competitive edge

Companies which are active in dietary supplements through internet retailing are expected to introduce further promotional campaigns during the forecast period, such as 3-for-2 deals. Other players are set to increase the frequency of their discounting campaigns in order to gain retail value shares.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Turkey?
What are the major brands in Turkey?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Turkey - Category analysis

HEADLINES

PROSPECTS

Further strong value growth in 2017

Product positioning in dietary supplements

Collagen sees fast retail value sales growth in 2017

COMPETITIVE LANDSCAPE

Multinational brands dominate dietary supplements

New product launches stimulate interest in dietary supplements

Companies look to promotions and production to gain a competitive edge

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop in Turkey

OTC legislation is still lacking in 2017

Leading pharmaceutical players focus on OTC

Chemists/pharmacies continues to dominate distribution

Positive outlook for the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further strong value growth in 2017

Product positioning in dietary supplements

Collagen sees fast retail value sales growth in 2017

COMPETITIVE LANDSCAPE

Multinational brands dominate dietary supplements

New product launches stimulate interest in dietary supplements

Companies look to promotions and production to gain a competitive edge

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in Turkey - Category analysis

HEADLINES

PROSPECTS

Further strong value growth in 2017

Product positioning in dietary supplements

Collagen sees fast retail value sales growth in 2017

COMPETITIVE LANDSCAPE

Multinational brands dominate dietary supplements

New product launches stimulate interest in dietary supplements

Companies look to promotions and production to gain a competitive edge

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop in Turkey

OTC legislation is still lacking in 2017

Leading pharmaceutical players focus on OTC

Chemists/pharmacies continues to dominate distribution

Positive outlook for the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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