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Country Report

Dietary Supplements in

Dietary Supplements in Turkey

Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Product positioning in dietary supplements

Of the various types of positioning in dietary supplements, joint health remained one of the most prominent, hence the strong sales of glucosamine in Turkey in 2018. Two groups of consumers tend to buy dietary supplements with a joint health positioning, namely those who exercise regularly and use these products to prevent bone attrition and consumers over the age of 40 to treat joint ailments.

Paediatric dietary supplements registers healthy growth

Paediatric dietary supplements, especially those positioned as supporting the immune system, are often recommended by paediatricians as part of a preventive healthcare regime. Industry experts suggest that the main reasons why children need immune system support include the early age at which they go to school as well as environmental pollution.

Collagen the best performing category in 2018

In 2018, collagen continued to benefit from the growing awareness of Turkish consumers about the benefits of this protein for joint health and overall beauty, with this being partly due to a high number of articles in the press. Collagen is a complex protein fibre which helps maintain the strength and flexibility of skin, ligaments, bones, joints, muscles, tendons, gums, teeth, eyes, blood vessels, nails and hair.

Competitive Landscape

Solgar remains the clear category leader

Solgar remained the clear leader in dietary supplements in 2018. The company benefits from having a presence in almost all pharmacies in urban areas and offering a wide range of products under its Solgar and Nature’s Bounty brands.

Multinational brands dominate dietary supplements

A significant number of local companies continued to distribute international brands in 2018, such as Solgar. These are expected to enjoy a high level of consumer awareness and widespread distribution over the forecast period.

Direct sellers have a notable presence in dietary supplements

Direct sellers maintained a noticeable presence in dietary supplements in Turkey in 2018, with Amway and Forever Living Products International ranking third and fourth, respectively. Due to the country’s poor economic outlook, many Turkish people are feeling insecure about their jobs and are starting to look for additional ways to earn money, with this helping to expand the network of direct sellers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Turkey?
What are the major brands in Turkey?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Turkey - Category analysis

ANALYSIS

Headlines

Prospects

Product positioning in dietary supplements
Paediatric dietary supplements registers healthy growth
Collagen the best performing category in 2018

Competitive Landscape

Solgar remains the clear category leader
Multinational brands dominate dietary supplements
Direct sellers have a notable presence in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Turkey

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Turkey vs Other Geographies
Households with a Disposable Income Over USD25,000 - Turkey

Consumer Health in Turkey - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to post healthy growth in 2018
Turkey drops a proposed Rx to OTC bill
Leading pharmaceutical players focus on OTC products
Chemists/pharmacies remains the leading distribution channel
Consumer health expected to register further solid growth over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Turkey

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Turkey vs Other Geographies
Households with a Disposable Income Over USD25,000 - Turkey

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Megatrends

Country Report

Dietary Supplements in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Product positioning in dietary supplements

Paediatric dietary supplements registers healthy growth

Collagen the best performing category in 2018

Competitive Landscape

Solgar remains the clear category leader

Multinational brands dominate dietary supplements

Direct sellers have a notable presence in dietary supplements

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Turkey - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Turkey - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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