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Country Report

Dietary Supplements in

Dietary Supplements in Turkey

22 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product positioning in dietary supplements

Of the various types of positioning in dietary supplements, joint health remained one of the most prominent, hence the strong sales of glucosamine in Turkey in 2018. Two groups of consumers tend to buy dietary supplements with a joint health positioning, namely those who exercise regularly and use these products to prevent bone attrition and consumers over the age of 40 to treat joint ailments.

Paediatric dietary supplements registers healthy growth

Paediatric dietary supplements, especially those positioned as supporting the immune system, are often recommended by paediatricians as part of a preventive healthcare regime. Industry experts suggest that the main reasons why children need immune system support include the early age at which they go to school as well as environmental pollution.

Collagen the best performing category in 2018

In 2018, collagen continued to benefit from the growing awareness of Turkish consumers about the benefits of this protein for joint health and overall beauty, with this being partly due to a high number of articles in the press. Collagen is a complex protein fibre which helps maintain the strength and flexibility of skin, ligaments, bones, joints, muscles, tendons, gums, teeth, eyes, blood vessels, nails and hair.

COMPETITIVE LANDSCAPE

Solgar remains the clear category leader

Solgar remained the clear leader in dietary supplements in 2018. The company benefits from having a presence in almost all pharmacies in urban areas and offering a wide range of products under its Solgar and Nature’s Bounty brands.

Multinational brands dominate dietary supplements

A significant number of local companies continued to distribute international brands in 2018, such as Solgar. These are expected to enjoy a high level of consumer awareness and widespread distribution over the forecast period.

Direct sellers have a notable presence in dietary supplements

Direct sellers maintained a noticeable presence in dietary supplements in Turkey in 2018, with Amway and Forever Living Products International ranking third and fourth, respectively. Due to the country’s poor economic outlook, many Turkish people are feeling insecure about their jobs and are starting to look for additional ways to earn money, with this helping to expand the network of direct sellers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Turkey?
What are the major brands in Turkey?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Turkey - Category analysis

HEADLINES

PROSPECTS

Product positioning in dietary supplements

Paediatric dietary supplements registers healthy growth

Collagen the best performing category in 2018

COMPETITIVE LANDSCAPE

Solgar remains the clear category leader

Multinational brands dominate dietary supplements

Direct sellers have a notable presence in dietary supplements

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to post healthy growth in 2018

Turkey drops a proposed Rx to OTC bill

Leading pharmaceutical players focus on OTC products

Chemists/pharmacies remains the leading distribution channel

Consumer health expected to register further solid growth over the forecast period

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product positioning in dietary supplements

Paediatric dietary supplements registers healthy growth

Collagen the best performing category in 2018

COMPETITIVE LANDSCAPE

Solgar remains the clear category leader

Multinational brands dominate dietary supplements

Direct sellers have a notable presence in dietary supplements

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in Turkey - Category analysis

HEADLINES

PROSPECTS

Product positioning in dietary supplements

Paediatric dietary supplements registers healthy growth

Collagen the best performing category in 2018

COMPETITIVE LANDSCAPE

Solgar remains the clear category leader

Multinational brands dominate dietary supplements

Direct sellers have a notable presence in dietary supplements

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to post healthy growth in 2018

Turkey drops a proposed Rx to OTC bill

Leading pharmaceutical players focus on OTC products

Chemists/pharmacies remains the leading distribution channel

Consumer health expected to register further solid growth over the forecast period

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

MARKET INDICATORS

MARKET DATA

SOURCES

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