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Learn moreNov 2020
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The COVID-19 pandemic has accelerated direct sellers’ shift to online activity. The 100 Days of Action implemented by the Chinese Government in 2019 has had a significant impact on the direct selling industry in China, with an unprecedentedly stringent surveillance system established.
The general rise in consumer health-consciousness was already boosting awareness of the role of nutrition in overall health prior to the outbreak of COVID-19. Consequently, the emergence of the pandemic resulted in a strong rise in demand for dietary supplements that claim to enhance the working of the immune system, such as ginseng, protein supplements, and probiotics, amongst others.
While store-based retailing continues to account for around 80% of By-health’s total sales, and the company continues to expand in maternity and infant stores, it has extended its lead in dietary supplements in large part through its strong performance on e-commerce platforms such as Tmall and JD. The company also benefits from a wide product selection, spanning vitamins, joint health, probiotics, and eye health, amongst others.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dietary Supplements in China market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.