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Country Report

Dietary Supplements in

Dietary Supplements in China

22 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers become more rational when purchasing dietary supplements

Dietary supplements accounted for two-thirds of overall vitamins and dietary supplement value sales in 2017, while also posting strong double-digit current value growth. This was, however, weaker than the review period average, mainly due to changing attitudes and purchasing behaviour.

Traditional natural dietary supplements continue to attract attention

Chinese consumers prefer natural dietary supplements. Generally, they tend to trust traditional Chinese medicines (TCM) due to a deep-rooted belief in these products.

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

Dietary supplements remained a highly fragmented category in 2017, with the leading five players accounting for less than a third of overall value sales. Perfect (China) Co Ltd retained its leading position but continued to lose share.

Fierce competition will further drive the development of dietary supplements

Thanks to increasing consumer demand as well as positive attitudes towards dietary supplements, this category will remain attractive to manufacturers. The leading players will continue to focus on developing innovative new products, increasing awareness of their brands and widening their distribution.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in China?
What are the major brands in China?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in China - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to perform well

Healthcare reform policies heavily impact the industry

Mergers and acquisitions reshape the competitive landscape

Omni-channel distribution is emerging in consumer health

Stable growth anticipated

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Dietary Supplements in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers become more rational when purchasing dietary supplements

Traditional natural dietary supplements continue to attract attention

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

Fierce competition will further drive the development of dietary supplements

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Consumer Health in China - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to perform well

Healthcare reform policies heavily impact the industry

Mergers and acquisitions reshape the competitive landscape

Omni-channel distribution is emerging in consumer health

Stable growth anticipated

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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