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Country Report

Dietary Supplements in

Dietary Supplements in China

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Supportive government policy leads to a good environment for growth

Dietary supplements, the biggest category within overall vitamins and dietary supplements in China, continued to outpace the growth of vitamins in 2018. From 2017, a series of policies which accelerated the growth of consumer health was promulgated by the government; by the National Development and Reform Commission, in addition to The State Council of the People’s Republic of China.

Glucosamine witnesses robust growth

Amongst all categories within dietary supplements, glucosamine saw the strongest current value growth in 2018. This was not merely due to its relatively small base, but also due to the intrinsic benefits of glucosamine, which can be taken to improve the health of bones and joints, stimulating and supplementing the synovial fluid in the body to lubricate the articular cartilage surface, reduce wear and tear and make the joints more flexible.

Paediatric dietary supplements has strong growth potential

Paediatric dietary supplements recorded double-digit current value growth in 2018, aided by the widely executed two-child policy since 2016, which stimulated domestic demand for such dietary supplements in the local market. Parents in China are becoming ever more rational in the purchase of dietary supplements for their children, along with improving consumer education and affordability, driven by rising disposable incomes even in lower-tier regions across China.

COMPETITIVE LANDSCAPE

Mergers and acquisitions are on the rise in dietary supplements

In the review period, mergers and acquisitions were increasingly emerging in dietary supplements in China. Specifically, some domestic brands accelerated their moves to acquire the stock of renowned international brands across dietary supplements at regional and even global scale.

By-health announces the purchase of Life-Space Group

In early 2018, By-health announced the purchase of 100% of the shares of Life-Space Group, one of Australia’s leading consumer health enterprises. The brand Life-Space specifically concentrates on probiotics, and has gained strong loyalty amongst Chinese consumers, who previously purchased this brand mainly through cross-border e-commerce; this was recognised by By-health, which wants to take share in probiotic supplements.

International brands speed up channel expansion

In the face of intense competition amongst manufacturers in dietary supplements, international brands have recognised the vital role of channel optimisation in retailing, maximising local consumers’ access to dietary supplements through appropriate channel expansion. For instance, the Blackmores brand originates from Australia and is well-recognised by consumers in China due to significant cross-border e-commerce.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in China?
What are the major brands in China?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in China - Category analysis

HEADLINES

PROSPECTS

Supportive government policy leads to a good environment for growth

Glucosamine witnesses robust growth

Paediatric dietary supplements has strong growth potential

COMPETITIVE LANDSCAPE

Mergers and acquisitions are on the rise in dietary supplements

By-health announces the purchase of Life-Space Group

International brands speed up channel expansion

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in China - Industry Overview

ANALYSIS

Executive Summary

Healthy living continues to drive growth in consumer health in China
Supportive government policies continue to propel growth
Mergers and acquisitions lead to a dynamic competitive landscape
The integration of online and offline sees strong potential
Steady growth expected for consumer health over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in China

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
China vs Other Geographies
Households with a Disposable Income Over USD25,000 - China

Consumer Health in China - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Definitions

Sources

Summary 4 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in China

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
China vs Other Geographies
Households with a Disposable Income Over USD25,000 - China

Consumer Health in China - Industry Overview

EXECUTIVE SUMMARY

Healthy living continues to drive growth in consumer health in China

Supportive government policies continue to propel growth

Mergers and acquisitions lead to a dynamic competitive landscape

The integration of online and offline sees strong potential

Steady growth expected for consumer health over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Supportive government policy leads to a good environment for growth

Glucosamine witnesses robust growth

Paediatric dietary supplements has strong growth potential

COMPETITIVE LANDSCAPE

Mergers and acquisitions are on the rise in dietary supplements

By-health announces the purchase of Life-Space Group

International brands speed up channel expansion

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in China - Category analysis

HEADLINES

PROSPECTS

Supportive government policy leads to a good environment for growth

Glucosamine witnesses robust growth

Paediatric dietary supplements has strong growth potential

COMPETITIVE LANDSCAPE

Mergers and acquisitions are on the rise in dietary supplements

By-health announces the purchase of Life-Space Group

International brands speed up channel expansion

CATEGORY DATA

Consumer Health in China - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in China - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in China - Industry Overview

EXECUTIVE SUMMARY

Healthy living continues to drive growth in consumer health in China

Supportive government policies continue to propel growth

Mergers and acquisitions lead to a dynamic competitive landscape

The integration of online and offline sees strong potential

Steady growth expected for consumer health over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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