While sales of dietary supplements are expected to continue growing over the forecast period, upgrading formulations or ingredients will become a new growth driver for relatively mature dietary supplements such as calcium and protein supplements. For instance, Amway, which continues to gain ground in the category, offers leading protein supplements brand with Nutrilite All Plant Protein Powder, which is positioned as an “all plant protein booster” with an upgraded product formula which incorporates plant peptides to enhance nutrition.
Changing demographics are helping to reshape the reach and appeal of dietary supplements in China. Declining birth rates and an ageing society are resulting in a new focus on dietary supplements and creating potential for certain products related to key population groups.
Beauty-positioned dietary supplements is one of the fastest-growing segments within dietary supplements in China, with tonics featuring this positioning gaining notable share in 2022. This rapid growth is being driven by increasing disposable incomes among young female consumers and increasing interest in premiumisation and self-image.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!