There are three main chemists/pharmacies chains in Chile; Salcobrand, Farmacias Cruz Verde and Farmacias Ahumada, and each specialise in a different product area, thus holding their niches. Salcobrand focuses on consumer health vitamins and dietary supplements, with frequent product launches for its private label range VitaminLife.
Omega 3 saw solid growth in 2019, thanks to the inclusion of children formulas and a growing awareness and education around the benefits of the supplement for young minds. Whereas Omega 3 is used by adults in Chile, it is a popular choice to help children focus at school, particularly those who are attention deficit, aiding their concentration levels.
In 2018, most of the best-known collagen brands declined in retail current value terms, while MedCell’s new launches were particularly successful. 2019 saw a big drop in value sales for collagen, principally due to the price of the product making it a luxury item.
In 2019, a growing number of pharmaceutical laboratories in Chile sold their consumer health units, giving full focus to their Rx remedies. Pfizer was amount these, selling its consumer health units to Merck, with Boehringer selling its consumer health unit to Sanofi.
2019 saw GNC renew its agreement as a private label within Farmacias Ahumada. However, Farmacias Ahumada continued to focus on private label beauty care, preferencing marketing and advertising for beauty above the GNC vitamin supplements.
Elcal-D launched an educative website informing the population of Chile about osteoporosis. Supported by the Chilean Osteoporosis Foundation, Elcal-D offered different treatment formats depending on the age and needs of the consumer.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Chile with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.