Sales of dietary supplements are expected to slow over the forecast period, with strong competition from single vitamins challenging growth. In addition, some consumers have doubts over the effectiveness of dietary supplements, and this is another barrier to forecast growth.
While several factors are challenging future growth, innovation will be an important aspect of gaining interest and boosting sales in dietary supplements. Consumers with higher disposable incomes will look to seek more effective products, even if they are more expensive.
The dietary supplements landscape is expected to remain very fragmented in Estonia over the forecast period, and the rising popularity and presence of private label products is expected to add pressure to retail value growth. Chemists/pharmacies are set to remain the dominant channel, with manufacturers continuing to seek to place products in these retailers.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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