Executive Summary

Sep 2019
PROSPECTS
Government continues to promote better nutrition via various campaigns

Historically, Bolivia has had higher malnutrition rates compared with other countries in the region, although the situation has improved significantly over the last decade. This can partly be attributed to government campaigns that distribute dietary supplements free of charge to lower income consumers.

Sales impacted by shift towards self-medication and preventive care

According to the State Agency for Medicines and Health Technology (AGEMED), 70% of consumers in Bolivia engage in self-medication, with this figure expected to increase over the coming years. In addition, the average consumer is more aware of prevention through consumption of dietary supplements and their potential benefits for future health.

Shift towards local herbal/traditional dietary supplements continues

Bolivians have a strong tradition of consuming herbal products with high nutritional value as part of their daily diets. This tradition is supported by the amount of natural products that are native and produced in the country.

COMPETITIVE LANDSCAPE
Extensive distribution and personalised approach key to success

Comercial Miclar remains the leading player within dietary supplements thanks to well-positioned brands such as Personalised Protein, Herbal Aloe and Herbalifeline. A multilevel importer with many years of experience in the country, the company has established the largest direct sales distribution network in the category, stretching throughout most of the country.

Omnilife de Bolivia combines direct selling approach with natural positioning

Direct sales player Omnilife de Bolivia ranks second in dietary supplements, with its portfolio including Aloe Beta, Omniplus, and Fiber N’ Plus. The company’s marketing focuses on the health benefits of its products’ natural ingredients.

Sales of domestic players restricted by limited distribution

There are two main domestic companies offering dietary supplement products in Bolivia: Laboratorios Vita and Laboratorios Droguería INTI. These players specialise in dietary supplements that provide energy and assist in physical activities.

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Dietary Supplements in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Bolivia?
  • What are the major brands in Bolivia?
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dietary Supplements in Bolivia - Category analysis

HEADLINES

PROSPECTS

Government continues to promote better nutrition via various campaigns
Sales impacted by shift towards self-medication and preventive care
Shift towards local herbal/traditional dietary supplements continues

COMPETITIVE LANDSCAPE

Extensive distribution and personalised approach key to success
Omnilife de Bolivia combines direct selling approach with natural positioning
Sales of domestic players restricted by limited distribution

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Consumer Health in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Moderate economic recovery boosts consumer health market
Health and wellness trend fuels consumer health demand
Consumers continue to prefer higher quality imported brands
Pharmacy chains continue to gain OTC medicine distribution share
Demand fuelled by improving economy and rising consumer purchasing power

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources