Since the pandemic, many Bolivians have discovered the properties of dietary supplements, motivated by the search for products that can improve health or prevent potential future diseases. Furthermore, consumers are becoming more informed about dietary supplements thanks to digital media.
Rising consumer interest in certain dietary supplements has led the food industry to expand fortified products. One of the most active industries in fortified foods is the dairy industry bringing the launch of products such as the Delizia brand with its Protein Shake yogurt product or the Pil brand with its Calcifem product, a UHT milk targeted at the female segment, claiming to have 50% more calcium than conventional milk.
In recent years, Bolivians have been showing more interest in dietary supplements that are perceived to help improve physical appearance, skin, nails and hair. Among the most dynamic products are those that have antioxidant properties such as green tea-based supplements or collagen, with a growing supply of imported and local brands.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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