Sales of dietary supplements are set to rebound in 2021, although the dietary supplements in general has from consumers migrating towards vitamins and multivitamins specifically designed to strengthen immunity as a result of the pandemic. Given the economic impact of the crisis on disposable incomes, most households are having to choose one or the other.
Products containing zinc have been one of the dietary supplements that have benefited the most from the government’s response to COVID-19. This mineral has been broadly recommended by local health authorities as a part of the COVID-19 prevention and treatment protocol, as it supports the immune system.
Direct selling generates over half of dietary supplements value sales in Bolivia, and the lockdown in 2020 had a marked effect on sales as a result of this. The category saw considerable drops in volume sales, as face-to-face selling was restricted.
Dietary supplements in Bolivia is set to see sustained growth in sales over the forecast period, driven by rising consumer health awareness in the wake of the pandemic. There is widening perception of the importance of dietary health to total health outcomes, with a particular focus in strengthening the immune system.
Sales generated by direct sellers are set to recover in 2022 and over the forecast period. In part, this is a reflection of the anticipated uptick in distributor recruitment.
Life expectancy in Bolivia has increased steadily in the last decade, in 2008, it was estimated at 66 years , rising to 71 years in 2018. This trend will continue over the forecast period.
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It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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