Historically, Bolivia has had higher malnutrition rates compared with other countries in the region, although the situation has improved significantly over the last decade. This can partly be attributed to government campaigns that distribute dietary supplements free of charge to lower income consumers.
According to the State Agency for Medicines and Health Technology (AGEMED), 70% of consumers in Bolivia engage in self-medication, with this figure expected to increase over the coming years. In addition, the average consumer is more aware of prevention through consumption of dietary supplements and their potential benefits for future health.
Bolivians have a strong tradition of consuming herbal products with high nutritional value as part of their daily diets. This tradition is supported by the amount of natural products that are native and produced in the country.
Comercial Miclar remains the leading player within dietary supplements thanks to well-positioned brands such as Personalised Protein, Herbal Aloe and Herbalifeline. A multilevel importer with many years of experience in the country, the company has established the largest direct sales distribution network in the category, stretching throughout most of the country.
Direct sales player Omnilife de Bolivia ranks second in dietary supplements, with its portfolio including Aloe Beta, Omniplus, and Fiber N’ Plus. The company’s marketing focuses on the health benefits of its products’ natural ingredients.
There are two main domestic companies offering dietary supplement products in Bolivia: Laboratorios Vita and Laboratorios Droguería INTI. These players specialise in dietary supplements that provide energy and assist in physical activities.
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This industry report originates from Passport, our Consumer Health market research database.