Dietary Supplements in Bolivia

PROSPECTS

Bolivian Government promotes better nutrition

The government has implemented health programmes aimed at improving Bolivians’ nutrition, with a particular emphasis on children and seniors. One the most relevant programmes is the multisectoral Zero Malnutrition Programme, which is intended to eradicate child malnutrition.

Increasing self-medication and preventive health trend influence category

According to the State Agency for Medicines and Health Technology (AGEMED), seven out of ten consumers in Bolivia show self-medication behaviours and the trend is forecast to increase. In addition, the average consumer is more aware of prevention through the consumption of dietary supplements and their potential benefits for future health.

Herbal/traditional dietary supplements benefits from cultural traditions of consumption

Bolivians have strong traditions of consuming herbal products with high nutritional value as part of their daily diets. These traditions are supported by the amount of natural products that are native and produced in the country.

COMPETITIVE LANDSCAPE

Comercial Miclar SRL retains lead supported by well-developed commercial structure

Comercial Miclar retains the lead in dietary supplements through well-positioned brands such as Personalized Protein, Herbal Aloe and Herbalifeline. A multilevel importer with many years of experience in the country, the company has established the largest direct sales distribution network in the category.

Omnilife de Bolivia SA focuses on natural ingredients

The direct sales player, Omnilife de Bolivia ranks second in dietary supplements with a portfolio including Aloe Beta, Omniplus, and Fiber N’ Plus, among others. The company’s marketing focuses on the health benefits of its products’ natural ingredients.

Two main domestic players

There are two main domestic companies offering dietary supplement products in Bolivia – Laboratorios Vita SA and Laboratorios Droguería INTI SA. These players specialise in dietary supplements that provide energy and assist in physical activities.

Files are delivered directly into your account within a few minutes of purchase.