COVID-19 is expected to have a mixed effect on dietary supplements, depending on the product area. While there is expected to be increased demand for products that boost the immune system, other recent strong performers, such as protein supplements and co-enzyme Q10 are expected to register a decline in value growth.
Comercial Miclar remains the leading player within dietary supplements thanks to well-positioned brands such as Personalised Protein, Herbal Aloe and Herbalifeline. A multilevel importer with many years of experience in the country, the company has established the largest direct sales distribution network in the category, stretching throughout most of the country.
Increasingly, the average consumer is more aware of prevention through consumption of dietary supplements and their potential benefits for future health. This has been bolstered in recent years by public health campaigns.
After the expectation of slower current value growth for dietary supplements in 2020, it is expected that growth will return to normal growth levels during the forecast period. However, one possible looming threat is that if Bolivia goes into a severe recession due to the economic effects of COVID-19, then certain dietary supplements could register a sustained value growth decline, as they are considered relatively expensive.
Historically, Bolivia has had higher malnutrition rates compared with other countries in the region, although the situation has improved significantly over the last decade. This improvement can partly be attributed to government campaigns that distribute dietary supplements free of charge to lower income consumers.
Bolivians have a strong tradition of consuming herbal products with high nutritional value as part of their daily diets. This tradition is supported by the wide range of natural products that are native to Bolivia.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Dietary supplements research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page