The dietary supplements category is expected to record further growth in the coming years, albeit at a slower pace than that seen during the pandemic. Dietary supplements are typically used to overcome health problems, but will increasingly be taken in a preventative manner as this trend continues to be boosted by heavy advertising on television and social media.
Going forward, an increasing number of dietary supplements will be exclusively available online as consumers value the online channel for its ease of price and product comparison. In-app purchases from social media platforms like Instagram or TikTok will also become more common as players strive to target consumers who are seeking to lead healthier lifestyles and maintain their overall wellbeing.
Over the review period, the category has been flooded with dietary supplements with misleading or untrue health claims. This has led to mistrust in the pharmaceutical industry, especially among the younger generation.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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