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Country Report

Dietary Supplements in

Dietary Supplements in Nigeria

22 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The outlook is good for dietary supplements

Dietary supplements is growing well in Nigeria as the increasing urban population is time-constrained and seeking to supplement poor diets. There is a strong traditional usage in Nigeria of herbal remedies that provide more balance to diets and help to prevent and treat ailments, so there is a natural inclination to support diets with herbal/traditional dietary supplements, particularly those in tonic form.

Tonics will lead sales growth in the forecast period

The tonics category is expected to be the best-performing primary category in dietary supplements over the forecast period. Tonics are thought of as highly important and very affordable means of gaining a variety of dietary supplementation, and are available in combination format.

Combination and paediatric versions are popular

Other popular dietary supplements include combination dietary supplements and paediatric dietary supplements. Consumers prefer to use products in combination rather than singly, for additional benefits, such as boosting the immune system.

COMPETITIVE LANDSCAPE

The category leader is well established, but is underperforming

Forever Living Products Nigeria Ltd has a strong range of premium, high-quality brands, ranging from Forever Multi-Maca to Forever Freedom and Forever Echinacea. Its direct selling and marketing approach enables it to reach many consumers.

International players lead sales

Dietary supplements in Nigeria is dominated by multinationals and international players, although local players have a good and growing share. Apart from the multinational Forever Living Products, leading international players include Vitabiotics Nigeria Ltd, which retails popular combination dietary supplements brands including Immunace, Wellwoman, Wellman and Pregnacare; Merck KGaA, which retails the leading brand Seven Seas; and NBTY Inc, which retails the second-ranked brand Puritan’s Pride.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Nigeria?
What are the major brands in Nigeria?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Nigeria - Category analysis

HEADLINES

PROSPECTS

The outlook is good for dietary supplements

Tonics will lead sales growth in the forecast period

Combination and paediatric versions are popular

COMPETITIVE LANDSCAPE

The category leader is well established, but is underperforming

International players lead sales

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

A growing, young, urban population drives growth for consumer health

The poor economy restricts growth in 2017, though sales improve from 2016

Local players lead sales of consumer health in Nigeria

Retail distribution is slowly moving away from traditional chemists/pharmacies

A stronger performance is expected from consumer health in Nigeria over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The outlook is good for dietary supplements

Tonics will lead sales growth in the forecast period

Combination and paediatric versions are popular

COMPETITIVE LANDSCAPE

The category leader is well established, but is underperforming

International players lead sales

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Nigeria - Category analysis

HEADLINES

PROSPECTS

The outlook is good for dietary supplements

Tonics will lead sales growth in the forecast period

Combination and paediatric versions are popular

COMPETITIVE LANDSCAPE

The category leader is well established, but is underperforming

International players lead sales

CATEGORY DATA

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

A growing, young, urban population drives growth for consumer health

The poor economy restricts growth in 2017, though sales improve from 2016

Local players lead sales of consumer health in Nigeria

Retail distribution is slowly moving away from traditional chemists/pharmacies

A stronger performance is expected from consumer health in Nigeria over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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