Dietary supplements growth is expected to see growth accelerate year-on-year throughout the forecast period. Nigerian consumers are turning to nutritional supplements to boost their general health, since their meals are increasingly failing to provide appropriate nourishment in the context of increasingly hectic modern urban lifestyles.
Dietary supplements has seen a notable improvement in its performance in Nigeria in recent years, supported by rising consumer health-awareness and shifting lifestyles and diets. The category has been able to build on the platform provided by the direct sales teams comprised of large numbers of people operating across the country.
In 2022, the paediatric dietary supplements category looked set to grow strongly, driven by local companies such as Emzor Pharmaceutical Industries, Afrab Chem, Evans Medical, and Nigerian-German Chemicals. These firms are projected to maintain their leadership in paediatric dietary supplements over the forecast period, owing to their strong marketing and distribution strategies in the Nigerian market.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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