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Learn moreNov 2020
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Dietary supplement is expected to register healthy double-digit value growth in 2020, as consumers look after their health, in the light of the threat of COVID-19. However, the healthy growth is not expected to be across all dietary supplements and certain products that do not specially address overall health and immunity, such as glucosamine, eye health supplements and ginseng, are expected to lower value growth than in 2019.
Forever Living Products Nigeria leads but is followed closely behind by Vitabiotics Nigeria, with almost nothing between them, and with each accounting for about one fifth of value sales in dietary supplements. Forever Living Products bestselling product is the Forever Echinacea Supreme supplement and this brand is expected to perform well in 2020 in light of COVID-19, as it is helps to fight off cold and coughs.
Dietary supplements are becoming increasingly popular as Nigerians seek to look after their health and wellbeing. Another factor contributing to high value growth is that the local diet is becoming less healthy and Nigerians are increasingly eating sugary and high-fat foods.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.