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Country Report

Dietary Supplements in

Dietary Supplements in Nigeria

20 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Unbalanced diets leading to demand for supplements

Dietary supplements have been growing well in Nigeria recently because of the increased number of people not eating a well-balanced diet due to the current weak economic situation in the country and also the rise in number of people engaged in stressful working lives which lead to them eating less or poorer diets because of their busy schedules. There has been strong traditional usage of herbal remedies that provide more balance to diets and they also help to prevent and treat ailments in Nigeria.

Combination and children’s products perform well

Other popular dietary supplements include combination and paediatric dietary supplements. Consumers prefer the use of such products because they have additional benefits, such as boosting the immune system which helps to fight diseases especially for children.

COMPETITIVE LANDSCAPE

Two companies hold strong share of category

Forever Living Products Nigeria Ltd and Vitabiotics Nigeria Ltd offer a strong range of premium, high quality brands including Forever Multi-Maca (Forever Living), Wellwoman, Immunace, Pregnacare and Wellman (all Vitabiotics). These two companies have a wide number of offices spread across the nation and this helps them to have a wide distribution presence across the country which gives consumers easy access to their products.

Local players compete with multinationals

Dietary supplements in Nigeria is dominated by multinationals and international players, although local players have a good and growing share. Apart from the multinational Forever Living Products Nigeria Ltd, other leading international players include Vitabiotics Nigeria Ltd, which retails popular combination dietary supplements brands including Immunace, Wellwoman, Wellman, and Pregnacare; Merck KGaA, which retails the leading brand, Seven Seas; and NBTY Inc, which retails the second-ranked dietary supplements brand, Puritan’s Pride.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Nigeria?
What are the major brands in Nigeria?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Nigeria - Category analysis

HEADLINES

PROSPECTS

Unbalanced diets leading to demand for supplements

Combination and children’s products perform well

COMPETITIVE LANDSCAPE

Two companies hold strong share of category

Local players compete with multinationals

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Rapid change in urban, middle-class population and youth dominance drives growth in consumer health

Increased prices of essential medications restricts growth in 2018, although sales improve compared to 2017

Local players lead sales of consumer health products in Nigeria

Drug distribution network in Nigeria and effect on human health

Strong growth expected for consumer health in Nigeria over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Unbalanced diets leading to demand for supplements

Combination and children’s products perform well

COMPETITIVE LANDSCAPE

Two companies hold strong share of category

Local players compete with multinationals

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in Nigeria - Category analysis

HEADLINES

PROSPECTS

Unbalanced diets leading to demand for supplements

Combination and children’s products perform well

COMPETITIVE LANDSCAPE

Two companies hold strong share of category

Local players compete with multinationals

CATEGORY DATA

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Rapid change in urban, middle-class population and youth dominance drives growth in consumer health

Increased prices of essential medications restricts growth in 2018, although sales improve compared to 2017

Local players lead sales of consumer health products in Nigeria

Drug distribution network in Nigeria and effect on human health

Strong growth expected for consumer health in Nigeria over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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