Executive Summary

Oct 2019
PROSPECTS
Dietary supplements’ progress credited to increase in networking

Dietary supplements in Nigeria has witnessed a strong increase in growth due to greater awareness, as the category is seen as a means of making extra money in terms of networking. Thus this is one of the major factors that helps its popularity because greater awareness is achieved via door-to-door education and selling.

Reduction in quality of food impacts sales of dietary supplements in Nigeria

Dietary supplements are experiencing fast growth and their selling point derives from desire to be healthy and maintain the body’s system well. Due to the poor quality of nutrients in foods being produced these days, consumers’ health has reduced dramatically due to the addition of many chemicals to agricultural products when growing.

Unbalanced diets and product awareness boost sales in 2019

Dietary supplements have become an integral part of the lives of many consumers seeking good health and wellbeing. Dietary supplements have been popular in the country over the years.

COMPETITIVE LANDSCAPE
Dietary supplements in Nigeria characterised by strong competition

With continued awareness and sellers of dietary supplements promoting their benefits among Nigerian consumers, the competitive landscape has become increasingly progressive and competitive. This is as a result of various local players in the marketplace, while international players are also attempting to contest the marketplace.

Vitabiotics Nigeria Ltd remains Nigeria’s leading player in combination dietary supplements

Vitabiotics Nigeria Ltd maintained its second position in dietary supplements in 2019, by leading combination dietary supplements with its brands Wellwoman, Immunace, Pregnacare and Wellman posting a modest increase in sales. In eye health supplements, Vitabiotics Nigeria Ltd also maintained top spot with its brand Visionace.

Paediatric dietary supplements dominated by local players

Paediatric dietary supplements recorded strong current value growth in 2019. The subcategory was dominated by local players in Nigeria with the likes of Emzor Pharmaceutical Industries Ltd, Afrab Chem Ltd, Nigerian-German Chemicals Plc and Evans Medical Plc having a great impact on value growth recorded over the review period.

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Dietary Supplements in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Nigeria?
  • What are the major brands in Nigeria?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dietary Supplements in Nigeria - Category analysis

HEADLINES

PROSPECTS

Dietary supplements’ progress credited to increase in networking
Reduction in quality of food impacts sales of dietary supplements in Nigeria
Unbalanced diets and product awareness boost sales in 2019

COMPETITIVE LANDSCAPE

Dietary supplements in Nigeria characterised by strong competition
Vitabiotics Nigeria Ltd remains Nigeria’s leading player in combination dietary supplements
Paediatric dietary supplements dominated by local players

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Increase in healthcare spending and increased local production drives consumer health
Analgesics remains largest category
In a bid for quality healthcare local manufacturers align with multinational companies
Chemists/pharmacies remains core distribution channel
Strong growth expected for consumer health over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources