Dietary Supplements in Nigeria

PROSPECTS

Unbalanced diets leading to demand for supplements

Dietary supplements have been growing well in Nigeria recently because of the increased number of people not eating a well-balanced diet due to the current weak economic situation in the country and also the rise in number of people engaged in stressful working lives which lead to them eating less or poorer diets because of their busy schedules. There has been strong traditional usage of herbal remedies that provide more balance to diets and they also help to prevent and treat ailments in Nigeria.

Combination and children’s products perform well

Other popular dietary supplements include combination and paediatric dietary supplements. Consumers prefer the use of such products because they have additional benefits, such as boosting the immune system which helps to fight diseases especially for children.

COMPETITIVE LANDSCAPE

Two companies hold strong share of category

Forever Living Products Nigeria Ltd and Vitabiotics Nigeria Ltd offer a strong range of premium, high quality brands including Forever Multi-Maca (Forever Living), Wellwoman, Immunace, Pregnacare and Wellman (all Vitabiotics). These two companies have a wide number of offices spread across the nation and this helps them to have a wide distribution presence across the country which gives consumers easy access to their products.

Local players compete with multinationals

Dietary supplements in Nigeria is dominated by multinationals and international players, although local players have a good and growing share. Apart from the multinational Forever Living Products Nigeria Ltd, other leading international players include Vitabiotics Nigeria Ltd, which retails popular combination dietary supplements brands including Immunace, Wellwoman, Wellman, and Pregnacare; Merck KGaA, which retails the leading brand, Seven Seas; and NBTY Inc, which retails the second-ranked dietary supplements brand, Puritan’s Pride.

Files are delivered directly into your account within a few minutes of purchase.