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Country Report

Dietary Supplements in

Dietary Supplements in Nigeria

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Dietary supplements receives boost from COVID-19, as consumers seek to protect their overall health

Dietary supplement is expected to register healthy double-digit value growth in 2020, as consumers look after their health, in the light of the threat of COVID-19. However, the healthy growth is not expected to be across all dietary supplements and certain products that do not specially address overall health and immunity, such as glucosamine, eye health supplements and ginseng, are expected to lower value growth than in 2019.

Little between Forever Living Products and Vitabiotics

Forever Living Products Nigeria leads but is followed closely behind by Vitabiotics Nigeria, with almost nothing between them, and with each accounting for about one fifth of value sales in dietary supplements. Forever Living Products bestselling product is the Forever Echinacea Supreme supplement and this brand is expected to perform well in 2020 in light of COVID-19, as it is helps to fight off cold and coughs.

Demand for dietary supplements driven by unhealthy diets

Dietary supplements are becoming increasingly popular as Nigerians seek to look after their health and wellbeing. Another factor contributing to high value growth is that the local diet is becoming less healthy and Nigerians are increasingly eating sugary and high-fat foods.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Nigeria?
What are the major brands in Nigeria?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements receives boost from COVID-19, as consumers seek to protect their overall health

Little between Forever Living Products and Vitabiotics

Demand for dietary supplements driven by unhealthy diets

RECOVERY AND OPPORTUNITIES

Continued healthy growth during the forecast period, even when threat of COVID-19 diminishes

Door-to-door sales drives value growth during the forecast period

Paediatric dietary supplements dominated by local players

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Dietary supplements receives boost from COVID-19, as consumers seek to protect their overall health

Little between Forever Living Products and Vitabiotics

Demand for dietary supplements driven by unhealthy diets

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements receives boost from COVID-19, as consumers seek to protect their overall health

Little between Forever Living Products and Vitabiotics

Demand for dietary supplements driven by unhealthy diets

RECOVERY AND OPPORTUNITIES

Continued healthy growth during the forecast period, even when threat of COVID-19 diminishes

Door-to-door sales drives value growth during the forecast period

Paediatric dietary supplements dominated by local players

CATEGORY DATA

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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