Dietary Supplements in Nigeria

PROSPECTS

Dietary supplements’ progress credited to increase in networking

Dietary supplements in Nigeria has witnessed a strong increase in growth due to greater awareness, as the category is seen as a means of making extra money in terms of networking. Thus this is one of the major factors that helps its popularity because greater awareness is achieved via door-to-door education and selling.

Reduction in quality of food impacts sales of dietary supplements in Nigeria

Dietary supplements are experiencing fast growth and their selling point derives from desire to be healthy and maintain the body’s system well. Due to the poor quality of nutrients in foods being produced these days, consumers’ health has reduced dramatically due to the addition of many chemicals to agricultural products when growing.

Unbalanced diets and product awareness boost sales in 2019

Dietary supplements have become an integral part of the lives of many consumers seeking good health and wellbeing. Dietary supplements have been popular in the country over the years.

COMPETITIVE LANDSCAPE

Dietary supplements in Nigeria characterised by strong competition

With continued awareness and sellers of dietary supplements promoting their benefits among Nigerian consumers, the competitive landscape has become increasingly progressive and competitive. This is as a result of various local players in the marketplace, while international players are also attempting to contest the marketplace.

Vitabiotics Nigeria Ltd remains Nigeria’s leading player in combination dietary supplements

Vitabiotics Nigeria Ltd maintained its second position in dietary supplements in 2019, by leading combination dietary supplements with its brands Wellwoman, Immunace, Pregnacare and Wellman posting a modest increase in sales. In eye health supplements, Vitabiotics Nigeria Ltd also maintained top spot with its brand Visionace.

Paediatric dietary supplements dominated by local players

Paediatric dietary supplements recorded strong current value growth in 2019. The subcategory was dominated by local players in Nigeria with the likes of Emzor Pharmaceutical Industries Ltd, Afrab Chem Ltd, Nigerian-German Chemicals Plc and Evans Medical Plc having a great impact on value growth recorded over the review period.

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