Executive Summary

Oct 2019
PROSPECTS
Products which fight both pain and inflammation see rising popularity

Analgesics was a category with quite strong internal fluctuations at the end of the review period, starting in 2018 and continuing in 2019. Consumers continued to move towards the consumption of products perceived as having a better medical impact, leaving behind traditional products such as adult acetaminophen and aspirin.

Self-medication boosts sales, in line with hectic lifestyles and rising incomes

Analgesics is an OTC category with a strong consumption history in Lithuania. Although concerns regarding the harm caused by the overuse of analgesics remain, consumers value these products for their efficacy, availability and affordability.

New law boosts sales in channels other than chemists/pharmacies

Thanks to a law adopted by Lithuania’s Seimas (parliament) in 2018, OTC analgesics were available to purchase in grocery retailers and forecourt retailers from 1 January 2019. There are still some limitations on sales.

COMPETITIVE LANDSCAPE
Strong reputation leads to dominance of international heavyweights in analgesics

Just like in the other Baltic States, analgesics in Lithuania is no exception in terms of the dominance of global heavyweights. The top five players, GSK Consumer Healthcare, US Pharmacia, Nycomed SEFA, GlaxoSmithKline and Reckitt Benckiser, accounted for more than half of total value sales of analgesics in 2019.

Local manufacturers hold a low and declining presence

Despite the dominance of international players, local manufacturers also have a small presence in analgesics in Lithuania. Sanitas is the most successful local player in analgesics.

Caution needed when administering products for children

Within paediatric analgesics, Nurofen in various flavours and in 40mg/ml concentration wins the hearts of parents in Lithuania. Still, doctors recommend caution in the use of such products, especially when mixing them with other types of paediatric analgesics, mainly with paediatric acetaminophen rectal suppositories, which are also popular due to their convenience.

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Analgesics in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Lithuania?
  • What are the major brands in Lithuania?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in Lithuania - Category analysis

HEADLINES

PROSPECTS

Products which fight both pain and inflammation see rising popularity
Self-medication boosts sales, in line with hectic lifestyles and rising incomes
New law boosts sales in channels other than chemists/pharmacies

COMPETITIVE LANDSCAPE

Strong reputation leads to dominance of international heavyweights in analgesics
Local manufacturers hold a low and declining presence
Caution needed when administering products for children

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2014-2019
Table 2 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Analgesics: % Value 2015-2019
Table 4 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 5 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

OTC boosts growth due to product efficacy and wider distribution
Online diagnosis set to boost internet retailing
GSK Consumer Healthcare extends its lead despite high fragmentation
Wider distribution reduces the share of chemists/pharmacies
Population decline and saturation set to lead to slower growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources