Analgesics was a category with quite strong internal fluctuations at the end of the review period, starting in 2018 and continuing in 2019. Consumers continued to move towards the consumption of products perceived as having a better medical impact, leaving behind traditional products such as adult acetaminophen and aspirin.
Analgesics is an OTC category with a strong consumption history in Lithuania. Although concerns regarding the harm caused by the overuse of analgesics remain, consumers value these products for their efficacy, availability and affordability.
Thanks to a law adopted by Lithuania’s Seimas (parliament) in 2018, OTC analgesics were available to purchase in grocery retailers and forecourt retailers from 1 January 2019. There are still some limitations on sales.
Just like in the other Baltic States, analgesics in Lithuania is no exception in terms of the dominance of global heavyweights. The top five players, GSK Consumer Healthcare, US Pharmacia, Nycomed SEFA, GlaxoSmithKline and Reckitt Benckiser, accounted for more than half of total value sales of analgesics in 2019.
Despite the dominance of international players, local manufacturers also have a small presence in analgesics in Lithuania. Sanitas is the most successful local player in analgesics.
Within paediatric analgesics, Nurofen in various flavours and in 40mg/ml concentration wins the hearts of parents in Lithuania. Still, doctors recommend caution in the use of such products, especially when mixing them with other types of paediatric analgesics, mainly with paediatric acetaminophen rectal suppositories, which are also popular due to their convenience.
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This industry report originates from Passport, our Consumer Health market research database.