The number of Colombians taking up jogging as a hobby increased substantially, supported by the government campaign “Muevase para vivir” (Move to Live). Also, the Ministry of Health is leading the formulation of the New Ten-Year Public Health Plan that includes physical activity as a transversal instrument for the prevention and treatment of chronic non-communicable diseases such as diabetes, hypertension, and for the promotion of mental health.
With unemployment rates higher than usual and with household incomes under severe pressure, it is likely that sales of analgesics will also be impacted during the forecast period. Moreover, the conservative attitude towards spending amongst consumers is expected to push consumers away from branded analgesics and towards generics, undermining the position of leading brands and putting pressure on average unit prices and value growth going forward.
Paediatric analgesics’ growth will be supported by increasing number of flu cases over the year. However, with growing concern over the impact of OTC medication and increased focus on natural and alternative treatments, parents will look towards more natural remedies, sugar and alcohol-free offerings.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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