The growing trend towards self-medication is expected to drive the consumption of analgesics over the forecast period. These products are increasing perceived as safe and effective home remedies, leading to their growing popularity.
Given the increasingly competitive nature of the category, the leading players in analgesics are likely to invest in creative marketing solutions in order to capture consumer interest. To appeal to a younger demographic, manufacturers of topical analgesics could consider rebranding their products or updating their packaging designs to engage with potential customers.
Despite the rapid growth of e-commerce during the pandemic, the channel still plays a relatively minor role in the distribution of analgesics, with this situation being unlikely to change significantly over the forecast period. Consumers still prefer to buy analgesics from physical drugstores or pharmacies, which are easily accessible in most neighbourhoods.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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