Executive Summary

Sep 2019
PROSPECTS
Back pain boosts sales of analgesics as workforces want a quick fix

As the number of office workers in Slovenia rose so did the value sales of analgesics, used as a cure for office-based back pain. Despite being aware that physical activity and stretching could help with their issues, office workers would preference analgesics as a quick fix to continue their day.

Sports injuries are good news for value sales

Slovenians became increasingly interested in sporting activities, particularly through the vast amount of sports coverage and information in the media. An increasingly active population involved in intensive and injury-prone sports resulted in a higher number of minor injuries and joint/muscle pains.

Slovenians consume analgesics as a first response

Analgesics witnessed modest growth over the review period, with a year-on-year increase in value sales. This increase in sales is expected to continue over the forecast period, particularly as the Slovenian population is prone to over-consume analgesics, taking medication as their first response to even mild pain.

COMPETITIVE LANDSCAPE
Brand loyalty leaves the same players leading

Leading players continue to dominate, due to having long established brands with good shelf positioning. Brand loyalty is high in analgesics, which means the marketing efforts of some players had limited effectiveness.

Major plays intimidate newer arrivals

Analgesics was driven by established options and consumers seldom chose generic varieties even though they appeared more economical. Furthermore, compared to neighbouring countries, Slovenia has high prices as a result of the flat rate tax legislation.

Innovation on the horizon as a response to intensifying competition

Private label has little support and remains marginal in analgesics. Although the top players dominate, pharmaceuticals gradually developed over the review period, seeing intensifying competition.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Analgesics in Slovenia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Slovenia?
  • What are the major brands in Slovenia?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in Slovenia - Category analysis

HEADLINES

PROSPECTS

Back pain boosts sales of analgesics as workforces want a quick fix
Sports injuries are good news for value sales
Slovenians consume analgesics as a first response

COMPETITIVE LANDSCAPE

Brand loyalty leaves the same players leading
Major plays intimidate newer arrivals
Innovation on the horizon as a response to intensifying competition

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2014-2019
Table 2 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Analgesics: % Value 2015-2019
Table 4 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 5 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Consumer Health in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Wellbeing, colds and disposable income shape consumer health in Slovenia
Slovenians reach for quick fixes for colds, allergies and digestive ailments
Interest in health and wellness affects the landscape of consumer health
Internet retailing on the increase as e-commerce becomes second nature
The forecast looks bright but the wellness trend causes caution

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources