As the number of office workers in Slovenia rose so did the value sales of analgesics, used as a cure for office-based back pain. Despite being aware that physical activity and stretching could help with their issues, office workers would preference analgesics as a quick fix to continue their day.
Slovenians became increasingly interested in sporting activities, particularly through the vast amount of sports coverage and information in the media. An increasingly active population involved in intensive and injury-prone sports resulted in a higher number of minor injuries and joint/muscle pains.
Analgesics witnessed modest growth over the review period, with a year-on-year increase in value sales. This increase in sales is expected to continue over the forecast period, particularly as the Slovenian population is prone to over-consume analgesics, taking medication as their first response to even mild pain.
Leading players continue to dominate, due to having long established brands with good shelf positioning. Brand loyalty is high in analgesics, which means the marketing efforts of some players had limited effectiveness.
Analgesics was driven by established options and consumers seldom chose generic varieties even though they appeared more economical. Furthermore, compared to neighbouring countries, Slovenia has high prices as a result of the flat rate tax legislation.
Private label has little support and remains marginal in analgesics. Although the top players dominate, pharmaceuticals gradually developed over the review period, seeing intensifying competition.
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This industry report originates from Passport, our Consumer Health market research database.