Value growth of analgesics (at constant 2022 prices) is expected to gradually slow over the forecast period following a strong period driven by the pandemic. This will be partially due to the maturity of the category, lack of promotion and limited new product innovation, with ibuprofen and acetaminophen being the principal active ingredients across analgesics.
Sales of ibuprofen were highly curtailed during the pandemic as public health organisations initially recommended against the use of this analgesic to treat COVID-19 symptoms due to dangers of inflammation. In addition to such recommendations, negative press placed further pressure on sales, as consumers started to lose trust and turned to acetaminophen instead.
Despite the significant growth of analgesics via e-commerce during the pandemic, the channel is continuing to lose ground in 2022 following a marginal dip in 2021 as consumers return to physical stores. Nevertheless, overall value sales of analgesics through e-commerce remain significantly higher when compared to pre-pandemic levels.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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