Executive Summary

Oct 2019
PROSPECTS
Growth is a struggle for analgesics as consumers switch to generics

Innovation is usually low in analgesics, as consumers tend to stick to items that they know work for them. Aspirin and acetaminophen were two of the most popular forms of analgesics in 2019, particularly because they can be taken to relieve a range of symptoms including aches and pains, headaches, colds and fevers.

Positioning and diverse offerings drive sales

Since a wide range of analgesics is available in Guatemala, companies have begun to position their items for different ailments, so consumers can more easily find the analgesic they require, without the need to see a doctor. For example, Cardioaspirina (Bayer) is advertised as helping to prevent heart attacks, while Vitaflenaco (Farmamédica) is promoted as a stress relieving analgesic, as it contains vitamin B.

Packaging tactics and selling strategies

In terms of packaging, blister and strip packs remained the most commonly found in analgesics, and the ability to purchase a smaller quantity than that presented in the pack is still a common practice. For example, instead of purchasing a blister and strip pack or a box of aspirins, consumers can purchase 1-2 pills to ease their ailment.

COMPETITIVE LANDSCAPE
Bayer leads the way as prices compete with generics

Bayer continued to lead analgesics in retail value share terms in 2019. Its wide product portfolio and long presence in analgesics has helped Bayer develop strong brand recognition and trust among consumers.

When it comes to marketing, domestic offering Vitaflenaco gets active

Vitaflenaco, a domestic brand owned by Farmamédica, offers adult naproxen combined with vitamin B12. This analgesic-vitamin combination has been well received by consumers, who trust that the medicine is effective and good for them.

Generics still record higher value share than branded goods

Overall, generics recorded a higher retail value share than any brand in 2019. Generics are more prevalent at the lower-end of the market and are usually sold through social pharmacy chains like Farmacias de la Comunidad and Farmacias del Dr Simi, which only sell generics in terms of analgesics.

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Analgesics in Guatemala

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Guatemala?
  • What are the major brands in Guatemala?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in Guatemala - Category analysis

HEADLINES

PROSPECTS

Growth is a struggle for analgesics as consumers switch to generics
Positioning and diverse offerings drive sales
Packaging tactics and selling strategies

COMPETITIVE LANDSCAPE

Bayer leads the way as prices compete with generics
When it comes to marketing, domestic offering Vitaflenaco gets active
Generics still record higher value share than branded goods

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2014-2019
Table 2 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Analgesics: % Value 2015-2019
Table 4 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 5 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Consumer Health in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Consumer health a hard landscape for competitors in Guatemala
Industry growth is driven by social pharmacies and health and wellbeing trend
Global brands and generics lead the majority of consumer health
Distribution is led by chemists/pharmacies whose untrained staff posing challenges for brand positioning
Health and wellness trend is set to drive growth over the forecast

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources