After the fluctuation in demand caused by the COVID-19 pandemic, the category will see current value sales slow giving rise to stable, organic growth for much of the forecast period. Competition will remain intense in analgesics leading to more aggressive distribution strategies and a key focus on advertising and promotional investment from major players.
Local competitors such as Farmamédica SA and Corp Lancasco SA together with other generic manufacturers will become more prominent in the analgesic category in the upcoming years. Local competitors are becoming more aggressive in their distribution, pricing and advertising strategies resulting in higher consumer awareness of local brands.
After a significant decrease in 2020, paediatric analgesics is recovering with kids returning to school. With demand returning as children and students naturally suffer with more common ailments, the category will see value sales return to pre-pandemic levels before growing steadily in the forecast period.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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