Executive Summary

Oct 2019
PROSPECTS
Widespread availability and low prices continue to fuel analgesics sales

Analgesics is one of the most popular OTC categories among Slovak consumers given widespread use of such products for symptom suppression of common ailments like flu, general body pains, back, joint, muscle and tooth ache. In addition, consumers are also highly accustomed to using such products when symptoms occur, while availability is widespread and prices are very low.

Adult acetaminophen benefits from reputation for effectiveness

Adult ibuprofen remains the largest analgesics category, with sales being strongly driven by the Ibalgin brand from Zentiva, which is strongly promoted and is a popular choice for suppressing pain. However, value sales in the category are declining slightly due to strong maturity and limited scope for further growth.

Growing number of parents giving paediatric analgesics to their children

Traditionally, Slovak parents have often given adult analgesics to their children when they had flu as they had it at hand in their household ready to use, with popular brands including Paralen, Voltaren, Aspirin and Acylpyrin. Moreover, the low number of specific products intended for children and their significantly higher price compared to adult analgesics resulted in a low sales base for paediatric analgesics.

COMPETITIVE LANDSCAPE
Zentiva benefits from extensive portfolio and strong consumer trust

Zentiva continues to stand out within analgesics in terms of value sales due to the popularity of its main Ibalgin brand within adult ibuprofen. The company’s Paralen, Ibuprofen and Anopyrin brands are highly popular among consumers due to their long presence on the market and strong promotional activities.

Internet promotion helps raise awareness of Recordati brands

Recordati ranked behind Zentiva in 2019 with a significantly lower value share as its brands are not well-known among Slovak consumers. This can be attributed to lower investment in promotion, especially over the review period, when Zentiva promoted its Ibalgin brand on TV.

Intense competition fuels investment in new product development

Other strong players within the category include Reckitt Benckiser Slovak Republic, Glenmark Pharmaceuticals SK, GlaxoSmithKline Slovakia and GSK Consumer Healthcare. All four companies focus on offering only one major brand in analgesics.

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Analgesics in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Slovakia?
  • What are the major brands in Slovakia?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in Slovakia - Category analysis

HEADLINES

PROSPECTS

Widespread availability and low prices continue to fuel analgesics sales
Adult acetaminophen benefits from reputation for effectiveness
Growing number of parents giving paediatric analgesics to their children

COMPETITIVE LANDSCAPE

Zentiva benefits from extensive portfolio and strong consumer trust
Internet promotion helps raise awareness of Recordati brands
Intense competition fuels investment in new product development

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2014-2019
Table 2 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Analgesics: % Value 2015-2019
Table 4 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 5 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Consumer Health in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts interest in consumer health
New innovative launches fuel demand for vitamins and dietary supplements
Zentiva remains in pole position due to extensive portfolio and distribution
Distribution dominated by widespread chemists/pharmacies networks
Rising maturity set to limit sales growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources