Analgesics is one of the most popular OTC categories among Slovak consumers given widespread use of such products for symptom suppression of common ailments like flu, general body pains, back, joint, muscle and tooth ache. In addition, consumers are also highly accustomed to using such products when symptoms occur, while availability is widespread and prices are very low.
Adult ibuprofen remains the largest analgesics category, with sales being strongly driven by the Ibalgin brand from Zentiva, which is strongly promoted and is a popular choice for suppressing pain. However, value sales in the category are declining slightly due to strong maturity and limited scope for further growth.
Traditionally, Slovak parents have often given adult analgesics to their children when they had flu as they had it at hand in their household ready to use, with popular brands including Paralen, Voltaren, Aspirin and Acylpyrin. Moreover, the low number of specific products intended for children and their significantly higher price compared to adult analgesics resulted in a low sales base for paediatric analgesics.
Zentiva continues to stand out within analgesics in terms of value sales due to the popularity of its main Ibalgin brand within adult ibuprofen. The company’s Paralen, Ibuprofen and Anopyrin brands are highly popular among consumers due to their long presence on the market and strong promotional activities.
Recordati ranked behind Zentiva in 2019 with a significantly lower value share as its brands are not well-known among Slovak consumers. This can be attributed to lower investment in promotion, especially over the review period, when Zentiva promoted its Ibalgin brand on TV.
Other strong players within the category include Reckitt Benckiser Slovak Republic, Glenmark Pharmaceuticals SK, GlaxoSmithKline Slovakia and GSK Consumer Healthcare. All four companies focus on offering only one major brand in analgesics.
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This industry report originates from Passport, our Consumer Health market research database.