Analgesics will register healthy constant value growth over the forecast period. Due to busy lifestyles, when Hungarian consumers have minor injuries or pain, they usually prefer self-medicate and ease it immediately with OTC analgesics which are well-known from advertisements, rather than spending valuable time visiting a doctor.
While value growth is predicted to be healthy over the forecast period, there are potential threats. The category is quite mature, with little room for innovation as ibuprofen and acetaminophen are the principal active ingredients in analgesics.
Over the forecast period, innovation in analgesics will likely be in terms of formulation and format, such as in liquid form. For example, in 2021, the US Food and Drug Administration approved the first liquid-filled aspirin capsule, a format that potentially reduces the risk of stomach irritation and could prevent ulceration.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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