Executive Summary

Oct 2019
PROSPECTS
Players target specific consumer groups and work with government to tackle counterfeits

In 2019, analgesics experienced healthy sales, mainly due to strong population growth and the increased incidence of stress amid Filipinos’ busy lifestyles. Paediatric analgesics (represented wholly by paediatric acetaminophen) continued to see strong growth in both current value and volume sales in 2019, assured by the growing sophistication of young parents and the powerful impact of social media.

Syrup appeals to children in paediatric analgesics while sprays gain share in topical analgesics/anaesthetic

Manufacturers of analgesics tend to know their market when it comes to the formats that are preferred by consumers, but are also adaptable to consumers’ changing requirements. Among paediatric analgesics, liquid or syrup formats remain the most popular products.

Spray formats hold the most promise for topical analgesics/anaesthetic products especially if they come with improved scents

Topical analgesics/anaesthetic products remain very common in Philippine households. Sales are mature and both local and international brands compete for consumers, but there is still a lack of marketing initiatives from players which hampers growth opportunities.

COMPETITIVE LANDSCAPE
Local knowledge, a top reputation and marketing skill keep United Laboratories in the number one spot

In 2019, United Laboratories Inc remained the dominant player in analgesics in the Philippines due to its strong brand reputation and wide distribution network across the country. The company’s biggest advantage is its ability to market a wide-ranging product portfolio.

The high birth rate in the Philippines increases demand for paediatric analgesics

Among ASEAN countries, the Philippines offers an attractive investment opportunity for analgesics players due to its high birth rate compared to the regional average. During the review period, Biogesic, Tempra and Calpol remained popular brands of paediatric analgesics.

Local players besides United Laboratories struggle to compete against international players’ greater financial capability

Except for United Laboratories, which dominates value sales, local players continue to struggle to compete against international brands in analgesics in the Philippines. This is because they have narrow distribution networks and weak financial capability.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Analgesics in the Philippines

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Philippines?
  • What are the major brands in Philippines?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in the Philippines - Category analysis

HEADLINES

PROSPECTS

Players target specific consumer groups and work with government to tackle counterfeits
Syrup appeals to children in paediatric analgesics while sprays gain share in topical analgesics/anaesthetic
Spray formats hold the most promise for topical analgesics/anaesthetic products especially if they come with improved scents

COMPETITIVE LANDSCAPE

Local knowledge, a top reputation and marketing skill keep United Laboratories in the number one spot
The high birth rate in the Philippines increases demand for paediatric analgesics
Local players besides United Laboratories struggle to compete against international players’ greater financial capability

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2014-2019
Table 2 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Analgesics: % Value 2015-2019
Table 4 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 5 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Steady growth continues in consumer health as the gap narrows between prevention and treatment
Air pollution and population growth contribute significantly to the growth of consumer health in 2019
Players use television advertising to increase brand awareness
Internet retailing makes gradual headway into consumer health
Stable growth is expected for consumer health in the forecast period as a balance is struck between consumers’ self-care and their price sensitivity

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources