In 2019, analgesics experienced healthy sales, mainly due to strong population growth and the increased incidence of stress amid Filipinos’ busy lifestyles. Paediatric analgesics (represented wholly by paediatric acetaminophen) continued to see strong growth in both current value and volume sales in 2019, assured by the growing sophistication of young parents and the powerful impact of social media.
Manufacturers of analgesics tend to know their market when it comes to the formats that are preferred by consumers, but are also adaptable to consumers’ changing requirements. Among paediatric analgesics, liquid or syrup formats remain the most popular products.
Topical analgesics/anaesthetic products remain very common in Philippine households. Sales are mature and both local and international brands compete for consumers, but there is still a lack of marketing initiatives from players which hampers growth opportunities.
In 2019, United Laboratories Inc remained the dominant player in analgesics in the Philippines due to its strong brand reputation and wide distribution network across the country. The company’s biggest advantage is its ability to market a wide-ranging product portfolio.
Among ASEAN countries, the Philippines offers an attractive investment opportunity for analgesics players due to its high birth rate compared to the regional average. During the review period, Biogesic, Tempra and Calpol remained popular brands of paediatric analgesics.
Except for United Laboratories, which dominates value sales, local players continue to struggle to compete against international brands in analgesics in the Philippines. This is because they have narrow distribution networks and weak financial capability.
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This industry report originates from Passport, our Consumer Health market research database.