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Learn moreNov 2020
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COVID-19 has featured prominently in the media throughout 2020 with consumers keen to receive advice on the best way to treat and avoid the virus. This included reports suggesting that taking ibuprofen could exacerbate the symptoms of COVID-19 and actually put users more at risk.
Topical analgesics/anaesthetic was expected to benefit from Japan hosting the 2020 Tokyo Olympics and Paralympics, with more consumers likely to have been inspired to take part in sport and fitness activities. However, with the games postponed until 2021 due to COVID-19 it is now expected that sales will slump in 2020.
Hisamitsu Pharmaceutical Co Inc has retained the lead in analgesics in 2020, supported by its strength in topical analgesics/anaesthetic. The company invests in significant marketing support for its core brands, Salonpas and Feitas.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.