Self-medication is set to intensify over the forecast period, a trend that has been gaining momentum since before the global pandemic. As Bulgaria moves into the post-COVID-19 period in 2023, consumers are expected to take a greater control over medicinal purchases, leading to stable value growth of analgesics.
Rising inflation is set to increase unit prices of analgesics over the forthcoming years, especially during the early part of the forecast period. With the population at large facing higher costs of living there will be a shift towards cheaper and more affordable analgesics.
E-commerce sales of analgesics are set to accelerate and achieve double-digit percentage growth rates over the forecast period as online shopping gains appeal and due to the growing number of online pharmacies selling consumer health products. Although e-commerce value sales growth will slow as the COVID-19 pandemic loses its holds on the country, this channel will remain significant in the forthcoming years given the enhanced convenience, lower prices and privacy it offers.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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