Medicines are products that are very resistant to economic crises; due to their essential nature, they tend to be the classic example of an inelastic product. Thus, the weak economic activity and high inflation observed in the first half of 2022 had no impact on the category’s performance, even in the face of declining discounts granted in pharmacies during the year.
Many OTC products are no longer of interest to large multinational pharmaceutical companies, due to the loss of patent and poor visibility in terms of profitability within the company. For instance, Boehringer Ingelheim do Brasil has worked only with prescription products since 2016, when the company swapped its entire OTC medications business with Sanofi-Aventis Farmacêutica’s Merial division (veterinary drugs).
Analgesics is expected to continue to see a good performance in the forecast period, as these are products widely used by Brazilians to combat headaches, relax muscle tension, ease menstrual cramps and bring down fever, in addition to their use to combat the first signs of mild colds. Product segmentation is expected to continue as a strong trend in the category, based on the latest launches and brand extensions from leading manufacturers, with fast and extended relief claims.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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