Analgesics is a saturated category in Latvia with limited opportunities for further innovation and product development. Although sales of analgesics have been supported by growing consumer purchasing power over the review period, the overall population is set to decline, with this narrowing the pool of existing and potential users of analgesics.
The analgesics category will remain concentrated with ibuprofen and acetaminophen dominating sales of these products in Latvia during the forecast period. These well-known and reliable products for consumers have a proven record of effectiveness including Ibumetin, Nurofen and various paracetamol-based products – from generic to branded versions.
Paediatric analgesics remain the most likely possibility for encouraging consumers to upgrade toward higher added value products. The variations in flavours and formats together with heavy marketing may urge parents to pay extra for the best products for their children.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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