Analgesics are expected to see more moderated retail value growth in the forecast period as consumers are expected to economise more in the face of an uncertain economic and geopolitical landscape. They are also likely to turn to more available generic products which tend to be cheaper.
Over the coming years, it is thought that consumers will have access to more affordable products following the liberalised trade from Turkey. Given the lower prices of Turkish analgesics, this will put pressure other category players to pull prices down.
Given that the Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP) has become mandatory in the pharmaceutical industry in Georgia in 2022, the quality of medicine produced domestically will improve. It will also limit the power of local manufacturers to decrease the prices drastically given their higher manufacturing costs.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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