Analgesics is the second largest category within OTC in Greece in value terms. Nevertheless, stronger sales are limited by the low retail price of leading brand Depon, together with the widespread use of brands that do not have an OTC status for pain relief, such as Mesulid or Ponstan.
Acetaminophen is expected to remain the largest category in value and volume terms over the forecast period. This is driven by the strong position of the leading brand, Depon, which in volume terms is the best-selling brand in consumer health thanks to its widespread availability and affordability.
Driven by the increasingly busy lifestyles of consumers in Greece, there is a strong trend within analgesics towards maximum strength and fast acting variants over standard products. This is also the key driver for the increase in sales of products in an effervescent tablet format in comparison to standard tablets.
Vian SA remained the strong leader in analgesics in 2019 with its Depon brand of acetaminophen. The brand enjoys strong consumer awareness and this, together with its low retail price and strong distribution, makes it the number one choice for OTC pain relief.
In 2019 GlaxoSmithKline and Pfizer took the decision to combine their consumer health portfolios to make them more competitive on a global scale. Through this move they hope to make cost savings which they can reinvest in innovation and new product development.
Uni-Pharma SA continued to see solid growth in current value terms in 2019 thanks to the strong performance of its Algofren brand. Algofren holds a strong lead in ibuprofen, which was one of the more dynamic categories within analgesics over the review period.
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This industry report originates from Passport, our Consumer Health market research database.