It is likely that many of the leading players in analgesics will attempt to gain share by adopting aggressive pricing strategies over the forecast period to attract price-sensitive consumers. It is also expected that the major pharmaceutical chains will promote the products of laboratories with which they have agreements, supported by an aggressive strategy of discounts and promotions, especially for products that have not performed particularly well.
Genomma Lab is committed to expanding its presence in Chilean consumer health, including over-the-counter analgesics. In Chile, the player offers a limited number of analgesics such as Bio-Electro, while across Latin America, it is known for popular brands such as Tafirol, which is the leading brand of analgesics in Argentina.
Although standard capsule analgesics are the most demanded by Chileans, herbal/traditional remedies are emerging as an alternative. Closely related to the preventative health and wellbeing awareness trends, increasing numbers of local consumers are becoming increasingly interested in these natural options instead of standard OTC products.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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