As Norwegian consumers’ lives return to normal over the forecast period, they are expected to take part in increased levels of outdoor and physical activity. With such activities comes the risk of injury, which could lead to more people seeking pain relief.
As consumers increasingly take a more holistic and natural approach to their health and wellbeing, it is likely that some consumers will turn to alternative pain management solutions such as natural and home remedies. This includes massage, sauna, and light therapy treatments which act as competition to analgesics.
Analgesics in Norway will continue to have a relatively stagnant competitive landscape that this largely dominated by a few major players. Karo Pharma is likely to maintain its dominant position due to offering Paracet (the top brand in adult acetaminophen) and Ibux (the top brand in adult ibuprofen) both of which have enjoyed significantly higher sales since the start of the pandemic.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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