Analgesics is expected to benefit from consumers leading more hectic and dynamic lifestyles as restrictions continue to ease in Italy. Consumers returning to more hectic lifestyles will likely mean more stress related headaches and muscular pain, a trend which should support sales of systemic analgesics, especially ibuprofen and ketoprofen, which are two of the most popular analgesics taken to treat pain, headaches and migraines.
With sales of analgesics having already fully recovered to pre-pandemic levels in current value terms in 2022, brands are expected to have larger budgets to invest in innovation and new product launches in the forecast period. Convenience in terms of formats will continue to be appreciated by consumers and will likely inform new product development, such as mono-portion liquids or soluble sachets that can be taken on-the-go without the need for water.
Analgesics should benefit from the growing culture towards self-medication, with Italians feeling increasingly confident to take these products on their own initiative, often supported by the advice of pharmacists. Consumers are using these products to treat headaches, migraines, cervical pain and back pain and joint/muscular discomfort, with many people no longer seeing it as important to visit a doctor or health professional for minor complaints.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Analgesics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!