Executive Summary

Feb 2019
PROSPECTS
Ageing population boosting demand

The ageing of the Hong Kong population, which is set to see the “Later Lifers” (aged 65-79) age group see by far the strongest growth in both CAGR and absolute terms over the forecast period, is exerting an important influence on the development of consumer health in the market. This includes boosting demand for analgesics offering fast and targeted relief for problems such as backache, which become more common with age.

Modern lifestyles support growth

Modern consumer lifestyles are a significant factor in shaping demand in analgesics, with the fact that many jobs involve people sitting at computer screens for several hours a day contributing to an increase in back, shoulder and neck pain, as well as pain related to repetitive actions. In order to be able to continue working and maintain increasingly busy lifestyles, many consumers choose to use fast-working, targeted analgesics, such as topical products, as well as more general pain relief, such as adult acetaminophen.

Emphasis on reducing hospitalisation

A growing emphasis on promoting self-care on the part of a government looking to reduce the burden on public hospitals is likely to strengthen demand across consumer health, including in analgesics. In her policy address in October 2017, Chief Executive of Hong Kong, Carrie Lam Cheng Yuet-ngor, announced the aim of reducing hospitalisation by encouraging people “to take precautionary measures against diseases” and enhancing “their capability in self care and home care”.

COMPETITIVE LANDSCAPE
GlaxoSmithKline retains lead

GlaxoSmithKline HK Ltd remained the clear leader in analgesics in Hong Kong in 2018, primarily as a result of its market-leading Panadol brand. The acetaminophen brand, Panadol, is available in a number of extensions tailored to the needs of adults and children, and is front-of-mind for Hong Kong consumers looking for analgesics.

Local players benefit from mainland demand

Local players, Haw Par Healthcare Ltd and Hoe Hin Pak Fah Yeow Mfg Ltd, were the second and third largest players, respectively, in analgesics in 2018. These companies occupy the leading positions in the expanding topical analgesics/anaesthetic category, in which they are benefiting from growing demand for fast, targeted pain relief.

Hisamitsu sees strong growth

Japanese company, Hisamitsu Pharmaceutical Co Inc was the fastest-growing player in analgesics in 2018, thanks to the strong performance of its Salonpas brand in topical analgesics/anaesthetic during the year. The convenience of the brand’s pain relief patch format is proving compatible with evolving demand trends.

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Analgesics in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Ageing population boosting demand
Modern lifestyles support growth
Emphasis on reducing hospitalisation

COMPETITIVE LANDSCAPE

GlaxoSmithKline retains lead
Local players benefit from mainland demand
Hisamitsu sees strong growth

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2013-2018
Table 2 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 4 NBO Company Shares of Analgesics: % Value 2014-2018
Table 5 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 6 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Consumer Health in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Conditions ripe for market development
Vitamins and dietary supplements drive market revival
Local players benefit from natural trend
Shift in distribution landscape
Growing emphasis on developing healthy behaviours

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources