In 2019, analgesics in Tunisia were mainly used for the treatment of headaches, fever, colds and flu, with OTC analgesics being the preferred option. Many Tunisians led extremely stressful lifestyles that included hours in fronts of screens.
Driven by the increasing adoption of analgesics to treat childhood illnesses, paediatric analgesics is expected to register healthy retail value growth over the forecast period. Paediatric acetaminophen, aspirin and topical analgesics/anaesthetic will lead future growth, fuelled by increasing competition triggered by a variety of brands including Aspégic.
In Tunisia, analgesics as well as other healthcare items are exclusively distributed through chemist/pharmacies and health and beauty specialist retailers, approved and accredited by the authorities. During the forecast period, chemists/pharmacies will therefore maintain the majority share of analgesics value sales.
In 2019, Sanofi-Aventis Pharma Tunisie continued to lead analgesics with sales driven by a solid pricing strategy partnered with the wide availability of its offerings. Moreover, its success can also be attributed to its long-standing presence, good reputation and strong consumer loyalty.
Innovation was limited in analgesics in Tunisia, with no real changes in 2019. Given the absence of advertising support, branded analgesics competed against generic items in Tunisia, and suffered from the increasing presence of cheap alternatives.
Increasing awareness of health and wellbeing helped to overcome the higher prices posed by international offerings - many of which were manufactured locally under licence. In fact, the majority of analgesics manufactured locally were owned by international laboratories from France.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Analgesics in Tunisia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.