Topical analgesics/anaesthetic remained dominant in value size of analgesics and recorded robust growth in 2019. Long working hours increased the number of people suffering from back or waist pain.
One major barrier to using systemic analgesics in Taiwan is side effects such as stomach ache. Acetaminophen has the advantage over other types of analgesics as it does not upset the stomach, and “gentle to stomach” is a commonly-used claim for acetaminophen products.
In 2016, Taiwan Food and Drug Administration (FDA) announced Good Distribution Practice for Medical Products (GDP), which set up quality standards for drug distribution from manufacturers to outlets to ensure drug quality. The rule came into effect later in 2019.
Panadol remained the leading brand in analgesics in 2019. In addition to its high brand awareness among Taiwanese consumers, the brand’s innovations in new products and features spurred sales.
When it comes to over-the-counter drugs, consumers in Taiwan heavily rely on advertising for their product choices. To create connection with consumers in Taiwan, many brands chose local celebrities as endorsers.
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