Analgesics is a familiar category for most consumer groups, with such products usually being present in most households and used for common and basic consumer health issues. This is one of the highest self-medicating OTC categories as consumers are familiar with the leading brands and feel they are safe to consume and have limited side effects.
Consumers are demonstrating greater awareness of the secondary effects that excessive consumption of painkillers can cause. Among the general population, consumers are talking about the dangerous side-effects of constant consumption of certain analgesics, such as a higher risk of heart problems, hearing loss or kidney damage.
Topical analgesics is one of the most dynamic categories within analgesics, with the popularity of these products increasing among people that are constantly exercising and who have more active lifestyles, as well as among the elderly, who commonly suffer joint and muscle pains. Topical analgesics is perceived as a safer product compared to oral analgesics.
The leading player in analgesics is Bayer, with its main product, Apronax, enjoying a strong preference among consumers. Apronax remains the most popular product for treating inflammation and pain of various types and is well known for its analgesic, anti-inflammatory and antipyretic properties.
International brands continue to lead analgesics sales. Despite government efforts to increase local production, domestic players still suffer from a number of weaknesses, such as limited production capacity regarding raw materials and packaging materials.
OTC generics compete for sales with lower prices and intensive promotion by the government. This encourages consumption, with consumers becoming more educated about the benefits offered by generics in comparison with branded products.
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This industry report originates from Passport, our Consumer Health market research database.