Executive Summary

Oct 2019
PROSPECTS
Consumers continue to opt for well-established brands

Analgesics is a familiar category for most consumer groups, with such products usually being present in most households and used for common and basic consumer health issues. This is one of the highest self-medicating OTC categories as consumers are familiar with the leading brands and feel they are safe to consume and have limited side effects.

Sales negatively impacted by rising awareness of side effects of painkillers

Consumers are demonstrating greater awareness of the secondary effects that excessive consumption of painkillers can cause. Among the general population, consumers are talking about the dangerous side-effects of constant consumption of certain analgesics, such as a higher risk of heart problems, hearing loss or kidney damage.

Rising safety awareness fuels demand for topical analgesics

Topical analgesics is one of the most dynamic categories within analgesics, with the popularity of these products increasing among people that are constantly exercising and who have more active lifestyles, as well as among the elderly, who commonly suffer joint and muscle pains. Topical analgesics is perceived as a safer product compared to oral analgesics.

COMPETITIVE LANDSCAPE
Bayer benefits from wide portfolio and extensive distribution

The leading player in analgesics is Bayer, with its main product, Apronax, enjoying a strong preference among consumers. Apronax remains the most popular product for treating inflammation and pain of various types and is well known for its analgesic, anti-inflammatory and antipyretic properties.

International brands boosted by reputation for quality and wide portfolios

International brands continue to lead analgesics sales. Despite government efforts to increase local production, domestic players still suffer from a number of weaknesses, such as limited production capacity regarding raw materials and packaging materials.

Strong competition from more affordable generics

OTC generics compete for sales with lower prices and intensive promotion by the government. This encourages consumption, with consumers becoming more educated about the benefits offered by generics in comparison with branded products.

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Analgesics in Ecuador

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Ecuador?
  • What are the major brands in Ecuador?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in Ecuador - Category analysis

HEADLINES

PROSPECTS

Consumers continue to opt for well-established brands
Sales negatively impacted by rising awareness of side effects of painkillers
Rising safety awareness fuels demand for topical analgesics

COMPETITIVE LANDSCAPE

Bayer benefits from wide portfolio and extensive distribution
International brands boosted by reputation for quality and wide portfolios
Strong competition from more affordable generics

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2014-2019
Table 2 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Analgesics: % Value 2015-2019
Table 4 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 5 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Consumer Health in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Stable consumer health growth fuelled by shift towards self-medication
Health and wellness trend boosting interest in consumer health products
Strategic alliances ensure international companies continue to lead sales
Demand for convenience fuels ongoing shift towards internet retailing
Growing concerns over side effects partly behind slower projected growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

SOURCES

Summary 2 Research Sources