As consumers continue to return to pre-pandemic lifestyles, rising stress and tension levels related to busy work and home commitments can lead to physical issues and illness. For example, the constant strain of specific muscles/ligaments due to sedentary/computer-based work or monotonous tasks can increase the need for pain relief.
New product launches or OTC switches, such as the switch of Aurasin from RX to OTC in 2021-2022, are likely to drive sales on a short-term basis. Nevertheless, strict regulations and long introduction processes limit the possibilities for entirely new products to be launched or existing products to be switched.
As consumers tend to be loyal with regard to brands and products within analgesics, the competitive landscape is not expected to record any major changes over the forecast period. Large international companies with decades of experience, large brand/product portfolios and high levels of innovation such as Bayer Austria, Sanofi-Aventis and Ratiopharm are expected to continue to lead analgesics in retail value sales terms.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Analgesics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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