While fears around the COVID-19 pandemic are softening Mexico is facing up to other challenges, including high rates of inflation which is putting pressure on consumer incomes and leading to a rise in the cost of living. As such, this should support a shift towards more affordable brands and private label within analgesics over the forecast period.
As consumers start to lead more active lives outside the home again players will likely look to build consumer engagement to capture demand. This engagement is expected to extend beyond sales points, with players likely to look to make direct contact with consumers through more creative marketing campaigns.
Aside from investment in new marketing strategies, innovation is also likely to be a key focus with players looking to provide analgesics that offer faster relief. This is likely to include line extensions of current brands with a Plus, Extra, or Max positioning, and the entry of more products within combination analgesics.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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