Demand for topical analgesics/anaesthetic ranges continues to rise, leading to these products achieving the highest value sales growth in 2019. An increasing number of consumers with strong health consciousness seek products that are used externally, preferring them over oral formats which they perceive could cause harm to their body.
In 2019, herbal/traditional analgesics remained popular in Malaysia, being accessible through traditional medicine halls in neighbourhood areas and shopping centres and in health and beauty specialist retailers. Many consumers perceive such products to be less harmful and are familiar with these brands.
In 2019, there was a further increase in demand among Malays for combination analgesics products capable of alleviating more severe or more specific types of pain, such as menstrual pain. Panadol Menstrual, from the leading player in analgesics, GSK Consumer Healthcare, dominated adult combination products - analgesics throughout the review period.
In 2019, topical analgesics/anaesthetic gained a greater value share within analgesics in Malaysia as more consumers increasingly sought external analgesics rather than oral pain relief. Consequently, topical analgesics/anaesthetic players, including the leading manufacturers Haw Par Healthcare Ltd and Kobayashi Pharmaceutical Co Ltd, increased their value shares in 2019.
Private label has historically had a negligible presence in analgesics in Malaysia. However, in 2019, private label was observed to be gaining stronger visibility, especially in adult analgesics with products under names such as Guardian becoming more prominent on shelves.
Offline distribution channels maintain the sales momentum for analgesics in Malaysia. Consumers frequently need these products urgently to ease pain, meaning that they pop into physical stores to acquire, for instance, acetaminophen or topical analgesics/anaesthetic products.
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This industry report originates from Passport, our Consumer Health market research database.