Demand for analgesics is expected to continue growing steadily over forecast period, albeit with demand remaining largely limited to acetaminophen and topical analgesics/anaesthetic. The use of analgesics is expected to continue being on an occasional basis, although as education and awareness around self-medication/self-care grows consumers will likely be more inclined to treat pain themselves rather than seeking out the advice of a medical professional.
The growing range of locally manufactured analgesics is likely to increase the visibility of local generics within pharmacies and drugstores/parapharmacies. As consumers become more exposed to local brands – with new products continuously being introduced by pharmacists – many are likely to switch from branded products to generics in order to save money.
As consumers return to busy lifestyles outside the home they are likely to increasingly demand products which can provide fast and effective pain relief. Given the fragmented nature of the category, those players which can provide the best results will have a key advantage, especially if backed by effective marketing, both online and offline.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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