Executive Summary

Oct 2019
PROSPECTS
Topical analgesics/anaesthetic grows fastest due to the products’ popularity among consumers pursuing sports and those avoiding oral formats

Demand for topical analgesics/anaesthetic ranges continues to rise, leading to these products achieving the highest value sales growth in 2019. An increasing number of consumers with strong health consciousness seek products that are used externally, preferring them over oral formats which they perceive could cause harm to their body.

Herbal/traditional analgesics are popular due to family and cultural influence

In 2019, herbal/traditional analgesics remained popular in Malaysia, being accessible through traditional medicine halls in neighbourhood areas and shopping centres and in health and beauty specialist retailers. Many consumers perceive such products to be less harmful and are familiar with these brands.

Demand for combination products continues to increase to help with menstrual pain

In 2019, there was a further increase in demand among Malays for combination analgesics products capable of alleviating more severe or more specific types of pain, such as menstrual pain. Panadol Menstrual, from the leading player in analgesics, GSK Consumer Healthcare, dominated adult combination products - analgesics throughout the review period.

COMPETITIVE LANDSCAPE
Topical analgesics/anaesthetic players benefit from consumers increasingly seeking external pain relief solutions

In 2019, topical analgesics/anaesthetic gained a greater value share within analgesics in Malaysia as more consumers increasingly sought external analgesics rather than oral pain relief. Consequently, topical analgesics/anaesthetic players, including the leading manufacturers Haw Par Healthcare Ltd and Kobayashi Pharmaceutical Co Ltd, increased their value shares in 2019.

Private label adult analgesics such as Guardian gain popularity

Private label has historically had a negligible presence in analgesics in Malaysia. However, in 2019, private label was observed to be gaining stronger visibility, especially in adult analgesics with products under names such as Guardian becoming more prominent on shelves.

Store-based retailing remains the dominant channel for analgesics

Offline distribution channels maintain the sales momentum for analgesics in Malaysia. Consumers frequently need these products urgently to ease pain, meaning that they pop into physical stores to acquire, for instance, acetaminophen or topical analgesics/anaesthetic products.

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Analgesics in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in Malaysia?
  • What are the major brands in Malaysia?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Analgesics in Malaysia - Category analysis

HEADLINES

PROSPECTS

Topical analgesics/anaesthetic grows fastest due to the products’ popularity among consumers pursuing sports and those avoiding oral formats
Herbal/traditional analgesics are popular due to family and cultural influence
Demand for combination products continues to increase to help with menstrual pain

COMPETITIVE LANDSCAPE

Topical analgesics/anaesthetic players benefit from consumers increasingly seeking external pain relief solutions
Private label adult analgesics such as Guardian gain popularity
Store-based retailing remains the dominant channel for analgesics

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2014-2019
Table 2 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Analgesics: % Value 2015-2019
Table 4 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 5 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Consumer Health in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumers increasingly taking their health into their own hands driving more positive growth in consumer health
Consumer health categories face challenges that limit growth
New product launches remain vital for players to stay visible and gain share
Distribution of consumer health remains predominantly offline
Bright outlook for consumer health with the promise of innovative products

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources