The COVID-19 outbreak led to stockpiling among consumers. They generally purchased adult acetaminophen, and paediatrician acetaminophen, which are considered safe and effective in offering relief from a variety of symptoms, particularly fever and pain management.
The MCO meant that both outdoor and indoor fitness activities, such as jogging and hiking or visiting gyms, were prohibited. Strict enforcement was implemented, with people caught flouting the MCO being arrested and facing fines.
While GSK maintained a strong lead in 2020, the category saw strong competition from local players. This was due to an increased amount of shelf space being dedicated to analgesics, and shortages of large brands due to stockpiling.
In the post-pandemic environment Malaysian consumers will seek to treat cough and cold symptoms quickly and effectively. As well as functionality and convenience, they will increasingly adopt what they perceive to be preventative strategies to combat COVID-19 and other illnesses.
Acetaminophen is expected to see continued growth due to its versatility and low price. However, there is also likely to be increased demand for combination analgesics products: as well as offering convenience due to their ability to alleviate multiple and more severe symptoms, they can also offer relief from more specific types of pain, such as menstrual pain.
As a result of COVID-19 consumer awareness of the importance of overall health issues, and an increasingly preventative approach to health as a result, is likely to bolster the sports and fitness trend. This will be especially evident among the younger generation, and will contribute to the continued growth of the topical analgesics/anaesthetic category over the forecast period.
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