When choosing a drug, Polish consumers are guided by their own opinion/s, which are mainly shaped by advertising messages. Analgesics remains one of the most advertised product categories, as it addresses an urgent need and customers' choices are often impulsive, dictated by the need of the moment.
Over-the-counter analgesics can be purchased at any brick-and-mortar or online pharmacy. Some are also available in drugstores, grocery shops and petrol stations, including those open 24 hours a day, and also in the very widespread and popular convenience stores.
A marked increase in sales of painkillers was observed in March 2022, which can be explained by the start of the Russia-Ukraine war. Already in the first days of the war, an increase in demand for medicines could be seen.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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