Population growth will support volume sales of analgesics over the forecast period. The population is also ageing and this will also support volume growth, as the older population is more likely to have chronic illnesses that require pain relief.
Health and beauty specialists, including pharmacies, will continue to be the largest retail channel in terms of value sales, though e-commerce and modern grocery retailers will steal some value share over the forecast period. Consumers appreciate the convenience of the online space in terms of direct delivery and also the ability to research products.
As long as inflation remains high, consumers will be price sensitive. This will see consumers focus on the basics in terms of analgesics, that is quick-acting pain relief and will be loath to pay higher prices for value-added benefits, such as for example analgesics that claim to be more natural.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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