Analgesics benefitted from the pandemic in 2020, and in 2021, while current value growth is expected to be lower, it will be higher than pre pandemic levels. COVID-19 has made people much more mindful of their health and they are also now more aware of the range of analgesics available.
Multinational players remain dominant in analgesics. Players such as GSK Consumer Healthcare, Abbott Laboratories and Reckitt Benckiser benefit from a long-standing presence in the market and high levels of consumer brand awareness.
Drugstores/parapharmacies account for the majority of value sales and continue to steal value share from the second largest channel, chemist/pharmacies. Supermarkets are winning some value share, but slowly, and value share is still in the single digits.
Analgesics will register moderate constant value growth over the forecast period. Acetaminophen will remain the largest product area, followed by ibuprofen, though acetaminophen will register higher growth over the forecast period.
The pandemic will have a lasting impact and could dampen value sales somewhat. People will likely adopt new social behaviours compared to pre COVID-19 times.
Overall improved health literacy among Pakistani consumers will support the growth of analgesics over the forecast period. As consumers become more discerning, manufacturers will introduce brand extensions and widen their product range.
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Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).See All of Our Definitions
This report originates from Passport, our Analgesics research and analysis database.
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