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Country Report

Analgesics in

Analgesics in Romania

Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Analgesics is slated for moderate positive growth

Analgesics is a large and diverse category in Romania and demand is spread relatively evenly over numerous categories. Thus, positive growth over the forecast period is set to be based on steady growth across numerous categories, including aspirin, acetaminophen, ibuprofen and topical analgesics/anaesthetic.

Paediatric analgesics expected to generate stronger growth over the forecast period

Paediatric analgesics is set to remain the most dynamic analgesics category. Acetaminophen and ibuprofen are the only categories present within paediatric analgesics and although sales are low, they are rising from a low base.

Emerging consumer trends set to influence the choice of analgesics

The general trend towards healthier lifestyles is set to continue boosting sales in topical analgesics/anaesthetic as well as influencing the preferred types of systemic analgesics. Consumers are becoming more aware of the potential side-effects associated with systemic analgesics and well-known and familiar brands are likely to remain most popular.

Competitive Landscape

Zentiva and Reckitt Benckiser continue to lead sales

Two major players remain in the leading positions in analgesics, Zentiva with the brands Antinevralgic, Ibalgin and Paracetamol and Reckitt Benckiser with Nurofen. Zentiva trades on the low prices and high quality of its products, while Reckitt Benckiser trades on Nurofen’s strong international reputation.

Local manufacturers vie with global players

The competitive environment in analgesics can be characterised as a battle between strong local players such as Zentiva, Terapia Ranbaxy, Antibiotice and Biofarm and major multinational companies such as Reckitt Benckiser, Bayer, GlaxoSmithKline Consumer Health and Bristol-Myers Squibb. While the leading international brands are popular due to their strong branding, international profiles and reputations for quick and effective pain relief, the success of local players is based on the low-price positioning of their products, which is in turn the result of their in-country manufacturing, which enables them to keep their overhead costs very low.

Prices continue to increase despite increasingly intense competition

Although analgesics is becoming a more competitive category with the entry of numerous new players in 2018, this has not resulted in any reductions in average unit price. Although many of the category’s leading brands are produced locally, most are imported and this means that their prices fluctuate with the exchange value of the lei.

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Samples

Analgesics Market Sample Report Analgesics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Analgesics in Romania?
What are the major brands in Romania?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Analgesics in Romania - Category analysis

ANALYSIS

Headlines

Prospects

Analgesics is slated for moderate positive growth
Paediatric analgesics expected to generate stronger growth over the forecast period
Emerging consumer trends set to influence the choice of analgesics

Competitive Landscape

Zentiva and Reckitt Benckiser continue to lead sales
Local manufacturers vie with global players
Prices continue to increase despite increasingly intense competition

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Romania

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Romania vs Other Geographies
Households with a Disposable Income Over USD25,000 - Romania

Consumer Health in Romania - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to develop as positive influences spur growth
Consistent performance and strong growth indications of a healthy industry
Strong local companies compete with regional players and major multinationals
Chemists/pharmacies remains dominant in consumer health distribution
Further positive growth expected, with paediatric consumer health to lead the way

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Romania

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Romania vs Other Geographies
Households with a Disposable Income Over USD25,000 - Romania

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Megatrends

Country Report

Analgesics in Romania

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Executive Summary

New Report Guarantee

Prospects

Analgesics is slated for moderate positive growth

Paediatric analgesics expected to generate stronger growth over the forecast period

Emerging consumer trends set to influence the choice of analgesics

Competitive Landscape

Zentiva and Reckitt Benckiser continue to lead sales

Local manufacturers vie with global players

Prices continue to increase despite increasingly intense competition

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Analgesics in Romania - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Romania - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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