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Country Report

Analgesics in

Analgesics in Romania

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Analgesics is slated for moderate positive growth

Analgesics is a large and diverse category in Romania and demand is spread relatively evenly over numerous categories. Thus, positive growth over the forecast period is set to be based on steady growth across numerous categories, including aspirin, acetaminophen, ibuprofen and topical analgesics/anaesthetic.

Paediatric analgesics expected to generate stronger growth over the forecast period

Paediatric analgesics is set to remain the most dynamic analgesics category. Acetaminophen and ibuprofen are the only categories present within paediatric analgesics and although sales are low, they are rising from a low base.

Emerging consumer trends set to influence the choice of analgesics

The general trend towards healthier lifestyles is set to continue boosting sales in topical analgesics/anaesthetic as well as influencing the preferred types of systemic analgesics. Consumers are becoming more aware of the potential side-effects associated with systemic analgesics and well-known and familiar brands are likely to remain most popular.

COMPETITIVE LANDSCAPE

Zentiva and Reckitt Benckiser continue to lead sales

Two major players remain in the leading positions in analgesics, Zentiva with the brands Antinevralgic, Ibalgin and Paracetamol and Reckitt Benckiser with Nurofen. Zentiva trades on the low prices and high quality of its products, while Reckitt Benckiser trades on Nurofen’s strong international reputation.

Local manufacturers vie with global players

The competitive environment in analgesics can be characterised as a battle between strong local players such as Zentiva, Terapia Ranbaxy, Antibiotice and Biofarm and major multinational companies such as Reckitt Benckiser, Bayer, GlaxoSmithKline Consumer Health and Bristol-Myers Squibb. While the leading international brands are popular due to their strong branding, international profiles and reputations for quick and effective pain relief, the success of local players is based on the low-price positioning of their products, which is in turn the result of their in-country manufacturing, which enables them to keep their overhead costs very low.

Prices continue to increase despite increasingly intense competition

Although analgesics is becoming a more competitive category with the entry of numerous new players in 2018, this has not resulted in any reductions in average unit price. Although many of the category’s leading brands are produced locally, most are imported and this means that their prices fluctuate with the exchange value of the lei.

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Samples

Analgesics Market Sample Report Analgesics Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Analgesics in Romania?
What are the major brands in Romania?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Analgesics in Romania - Category analysis

HEADLINES

PROSPECTS

Analgesics is slated for moderate positive growth

Paediatric analgesics expected to generate stronger growth over the forecast period

Emerging consumer trends set to influence the choice of analgesics

COMPETITIVE LANDSCAPE

Zentiva and Reckitt Benckiser continue to lead sales

Local manufacturers vie with global players

Prices continue to increase despite increasingly intense competition

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2013-2018
Table 2 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 4 NBO Company Shares of Analgesics: % Value 2014-2018
Table 5 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 6 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Analgesics in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Analgesics is slated for moderate positive growth

Paediatric analgesics expected to generate stronger growth over the forecast period

Emerging consumer trends set to influence the choice of analgesics

COMPETITIVE LANDSCAPE

Zentiva and Reckitt Benckiser continue to lead sales

Local manufacturers vie with global players

Prices continue to increase despite increasingly intense competition

Samples

Overview

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Table of Contents

Analgesics in Romania - Category analysis

HEADLINES

PROSPECTS

Analgesics is slated for moderate positive growth

Paediatric analgesics expected to generate stronger growth over the forecast period

Emerging consumer trends set to influence the choice of analgesics

COMPETITIVE LANDSCAPE

Zentiva and Reckitt Benckiser continue to lead sales

Local manufacturers vie with global players

Prices continue to increase despite increasingly intense competition

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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