Analgesics is expected to continue to register a positive retail volume and value (constant 2022 prices) growth performance over the forecast period. The products in the category will always be in demand among Romanian consumers.
Strong advertising campaigns are expected to continue to play a huge role in the performance of brands. With more brands entering the category and retailers launching private label lines, strong advertising campaigns are considered the best way to reach consumers.
It is expected that over the forecast period new product developments will appear in the category, especially when it comes to formats, formulas and types of analgesic. At the end of the review period, most of the products come in tough capsules, whereas in other countries products are available in soft gel capsules and as powders, which are perceived to be easier to swallow and have a more pleasant taste.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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