The outlook for analgesics over the forecast period is generally favourable, with total current value sales projected to increase at robust rates and most categories expected to develop positively in volume terms. While the use of product types such as acetaminophen and aspirin to treat COVID-19 symptoms is likely to remain an important driver of demand in the short-to-medium term, overall growth will be primarily fuelled by longer-term factors, most notably the expansion and ageing of Kazakhstan’s population and the increasing willingness of local consumers to self-medicate for minor ailments.
Generics – especially acetaminophen and aspirin varieties – should continue to perform strongly in analgesics over the forecast period due to their competitive prices and high public confidence in their efficacy. Indeed, consumer appreciation for the greater affordability of generics as compared to branded options is likely to increase in the short term as high inflation erodes purchasing power and drives up the general cost of living in Kazakhstan.
Health and beauty specialists are the only retailers licensed to sell analgesics in Kazakhstan, hence distribution will remain heavily concentrated in pharmacies over the forecast period. E-commerce should continue to gain ground in the category, as local consumers have become more comfortable with online shopping during the pandemic and many have a newfound appreciation for the convenience and wide array of choices this method affords.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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