Analgesics in Nigeria

PROSPECTS

Analgesics continues to record highest sales

Analgesics are most widely used OTC products in Nigeria because of the economic conditions many citizens are facing which has led to more stressful lifestyles. People overwork themselves by working excessive hours or performing jobs that are unfit for their health, but because of the economic situation in the country, many do it for survival.

Acetaminophen remains popular among analgesics

Acetaminophen is expected to record the highest sales among analgesics brands, as it is seen to be the most popular brand in the category because it is a painkiller that is popular throughout Nigeria and consumers see it as being remarkably safe and does not upset the stomach.

Other brands of analgesics recording high sales

Ibuprofen and diclofenac have enjoyed strong sales in OTC over the review period, since the economy witnessed a downturn. The economy has really affected the lifestyles of Nigeria’s citizens by making them do more hard work, over-stressing themselves so that they can provide for their families and also pay their bills, and all these activities are causing strong headaches, pains all over the body, stress, depression and even fever.

COMPETITIVE LANDSCAPE

Emzor Pharmaceutical Industries maintains top spot in 2019

Emzor Pharmaceutical Industries leads sales, particularly as it has strong retail distribution that is backed up by advertising at point of sale, online presence as it has many followers on Facebook and Twitter. Emzor is the official analgesics sponsor of the NFF (Nigeria Football Federation) and the Super Eagles with products such as Paracetemol, Para 1000, Emcap, and Emprofen, and is also engaged in fun games and giving gift items as part of the sponsorship for AFCON 2019 - “Be part of the fun, live in the moment.

Regardless of high costs, GSK still generates strong sales in Nigeria.

GlaxoSmithKline Consumer Nigeria Plc’s brand of Panadol has been one of the leading brands in Nigeria despite selling at higher prices than others, but it is effective, has an online presence and engages in frequent advertising. Recently GSK combined its Consumer Healthcare and Novartis business to create one of the world’s largest Consumer Healthcare companies.

May & Baker continues to enjoy success in 2019

May & Baker continues to enjoy success as sales keep increasing. Its brands are comparatively cheaper in price and they benefit from strong retail distribution as well.

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