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Country Report

Analgesics in

Analgesics in Nigeria

18 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stress and marketing boost category sales

Because of its easy accessibility and painkilling effect for light, undiagnosed ailment and pains, analgesics remains the largest OTC category in Nigeria in value sales terms. Growth is driven by the increasing urban population, among whom many work in stressful conditions that lead to headaches and back pains particularly due to frequently spending time in traffic.

A better economic performance will reverse the category’s fortunes

At constant 2017 prices, value growth for analgesics is expected in the forecast period, in contrast with the decline recorded over the review period. The positive projection is due to expected improvement in the economy as it recovers from the negative effects of recession and improves on its slow growth in 2016 and the beginning of 2017.

Cost, efficiency and trust influence consumers when purchasing

Acetaminophen generates the largest sales under analgesics. This is because the products can mostly be combined with other drugs such as anti-malaria drugs to relieve headaches and pains.

COMPETITIVE LANDSCAPE

Emzor continues to rank first

Emzor led the category in 2017. With comparatively cheap prices, Emzor has led for many years, particularly as it has strong retail distribution that is backed up by advertising at the point of sale.

GlaxoSmithKline Consumer Nigeria Plc strengthens its position

GlaxoSmithKline’s success is based largely on the success of acetaminophen brand, Panadol, which despite being high priced is well known in Nigeria due to it being advertised regularly.

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Samples

Analgesics Market Sample Report Analgesics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Analgesics in Nigeria?
What are the major brands in Nigeria?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Analgesics in Nigeria - Category analysis

HEADLINES

PROSPECTS

Stress and marketing boost category sales

A better economic performance will reverse the category’s fortunes

Cost, efficiency and trust influence consumers when purchasing

COMPETITIVE LANDSCAPE

Emzor continues to rank first

GlaxoSmithKline Consumer Nigeria Plc strengthens its position

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2012-2017
Table 2 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 4 NBO Company Shares of Analgesics: % Value 2013-2017
Table 5 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 6 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

A growing, young, urban population drives growth for consumer health

The poor economy restricts growth in 2017, though sales improve from 2016

Local players lead sales of consumer health in Nigeria

Retail distribution is slowly moving away from traditional chemists/pharmacies

A stronger performance is expected from consumer health in Nigeria over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Analgesics in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stress and marketing boost category sales

A better economic performance will reverse the category’s fortunes

Cost, efficiency and trust influence consumers when purchasing

COMPETITIVE LANDSCAPE

Emzor continues to rank first

GlaxoSmithKline Consumer Nigeria Plc strengthens its position

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Analgesics in Nigeria - Category analysis

HEADLINES

PROSPECTS

Stress and marketing boost category sales

A better economic performance will reverse the category’s fortunes

Cost, efficiency and trust influence consumers when purchasing

COMPETITIVE LANDSCAPE

Emzor continues to rank first

GlaxoSmithKline Consumer Nigeria Plc strengthens its position

CATEGORY DATA

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

A growing, young, urban population drives growth for consumer health

The poor economy restricts growth in 2017, though sales improve from 2016

Local players lead sales of consumer health in Nigeria

Retail distribution is slowly moving away from traditional chemists/pharmacies

A stronger performance is expected from consumer health in Nigeria over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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