Weight management and wellbeing will register muted constant value and volume growth over the forecast period. However, performance will not be uniform across all products, with meal replacement registering the highest volume growth, while the largest product area in terms of value sales, that is supplementary nutrition, registering the lowest volume increase.
Weight loss and wellbeing products will see increasing competition from other products such as protein bars, are they are also known to cub appetite, and are perceived as healthy on-the-go snacks. There is also wider of availability of protein bars in convenience stores, vending machines etc, whereas weight loss products can be more difficult to find.
Over the forecast period, modern grocery retailers and chemists/pharmacies will remain significant challenges for weight management and wellbeing products, but e-commerce will continue to make gains. E-commerce had been growing strongly, even prior to the pandemic, as consumers felt more comfortable buying weight loss products online as they were embarrassed about it and appreciated the anonymity of buying online.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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