Country Report

Weight Management in

Weight Management and Wellbeing in Ecuador

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 negatively impacts weight management and wellbeing in 2020 as consumers’ disposable incomes decline but supplement nutrition drinks are immune

The economic downturn as a result of the COVID-19 pandemic is likely to negatively affect weight management and wellbeing in Ecuador. Although this category saw strong retail value growth over the review period the arrival of the pandemic resulted in unemployment increasing and therefore households’ disposable incomes decreasing.

Leading players target younger convenience seeking consumers

Herbalife del Ecuador SA is the leading player within weight management and wellbeing, investing heavily in innovation and strong communication through various media tools. The company enjoys strong nationwide distribution through its direct sales channel and has improved its costs and logistics by producing many of its products locally, while competitors tend to import their products.

Investment in innovation and communication key to success, while direct sellers benefit from extensive distribution but sponsorship endorsement less effective in 2020

Abbott Laboratorios del Ecuador Cía Ltda ranks second within the weight management and wellbeing category in 2020. The company invests in innovation and communication through a wide range of media and focuses on large retailers such as hypermarkets, supermarkets and drugstore chains.

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Ecuador?
What are the major brands in Ecuador?
What is the market size of Weight Management in Ecuador?
What are the major brands in Ecuador?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Ecuador - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts weight management and wellbeing in 2020 as consumers’ disposable incomes decline but supplement nutrition drinks are immune

Leading players target younger convenience seeking consumers

Investment in innovation and communication key to success, while direct sellers benefit from extensive distribution but sponsorship endorsement less effective in 2020

RECOVERY AND OPPORTUNITIES

Supplement nutrition drinks expected to continue to drive growth

Close customer relationships key to attracting consumers

Demand for convenience will ensure meal replacement remains the largest category but likely to continue seeing slow growth thanks to consumers price consciousness

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Consumer Health in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Weight Management and Wellbeing in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 negatively impacts weight management and wellbeing in 2020 as consumers’ disposable incomes decline but supplement nutrition drinks are immune

Leading players target younger convenience seeking consumers

Investment in innovation and communication key to success, while direct sellers benefit from extensive distribution but sponsorship endorsement less effective in 2020

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Overview

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Table of Contents

Weight Management and Wellbeing in Ecuador - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts weight management and wellbeing in 2020 as consumers’ disposable incomes decline but supplement nutrition drinks are immune

Leading players target younger convenience seeking consumers

Investment in innovation and communication key to success, while direct sellers benefit from extensive distribution but sponsorship endorsement less effective in 2020

RECOVERY AND OPPORTUNITIES

Supplement nutrition drinks expected to continue to drive growth

Close customer relationships key to attracting consumers

Demand for convenience will ensure meal replacement remains the largest category but likely to continue seeing slow growth thanks to consumers price consciousness

CATEGORY DATA

Consumer Health in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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