Weight Management and Wellbeing in Ecuador

PROSPECTS

The strong performance of weight management and wellbeing is mainly being driven by strong awareness of the health and wellness trend among all consumer groups. Most consumers are not only aware of this trend but are also taking strong actions to take care of their health and personal image.

Meal replacement remains the main category

Meal replacement remains the largest category within weight management and wellbeing in 2018, with these products seen as an effective way to lose weight as they help manage the intake of calories and nutrition. Meanwhile, supplement nutrition drinks remains the most dynamic category in 2018, with sales boosted by consumer interest in ageing healthily, sports people, and beauty care awareness.

Advertising and marketing activities are two main growth drivers

Weight management and wellbeing manufacturers make strong investments in marketing in order to promote their brands and to raise awareness of the benefits of their products. Education, sampling and nutrition counselling are some of the major activities that are constantly being carried out by the leading brands, and these are expected to continue during the forecast period, which should help maintain category growth.

COMPETITIVE LANDSCAPE

Herbalife del Ecuador leads weight management and wellbeing

Herbalife del Ecuador is the leading player within weight management and wellbeing. It invests heavily in innovation and strong communication through various media tools.

Leading brands investing in innovation and communication

Abbott Laboratorios del Ecuador is ranked second within weight management and wellbeing in 2018. The company invests in innovation and communication through a wide range of media and focuses on large retailers such as hypermarkets, supermarkets and drugstore chains.

Direct sellers expected to remain category leaders

Direct selling companies together accounted for around half of overall weight management and wellbeing in current value terms in 2018. Their main strengths include a large sales force of more than 250,000 representatives, the sponsorship of well-known sports teams, athletes and celebrities, plus strong and constant advertisements on billboards, in magazines and through out of home media.

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