With image issues related to distribution, consumers’ preference for other means of combatting weight problems, and its small size compared with sports nutrition, vitamins, and dietary supplements, weight management and wellbeing cannot look forward to a bright future. Excluding COVID-19 which is increasingly becoming a seasonal illness in the minds of many consumers instead of a unique, dramatic threat to the masses, the factors which have prevented growth in the review period are likely to remain negative factors into the forecast period.
The rising cost of living in 2022, and probably 2023, is having an impact on the eating habits of many Swedish consumers. When prices increase, many consumers turn to discounted or cheaper food, while relatively few buy less food.
While weight management and wellbeing is unlikely to suddenly turn around and become a dynamically growing channel in the forecast period, exactly what challenges it will face in the next few years is difficult to predict. Due to globalisation and news and ideas spreading faster than ever via social media, the pace at which trendy diets, eating habits or even ways to exercise (outdoors vs indoors, what exactly is done outdoors vs indoors) change is likely to be faster than people have been used to in the review period and before.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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