Given the consumer preference for other means of combatting weight problems, the prospects for weight management and wellbeing products are unlikely to be any brighter over the forest period. Despite the fact that obesity is a major health issue in Sweden, and one which was brought into sharp focus during the pandemic (due to its potential to cause worse outcomes from COVID-19,), the category is not viewed as an attractive option for companies, which have invested in other industries.
Weight management and wellbeing products are expected to see growing competition from other categories over the forecast period. Products such as protein bars and protein RTD products are increasingly being developed and marketed as healthy on-the-go meals or snacks, rather than products specifically for increasing protein intake.
Meal replacement is expected to see continued new product development over the forecast period as manufacturers try to cater to a growing consumer demand for more specific dietary requirements, such as vegan or vegetarian offerings. The growing demand for more natural and organic products is also likely to result in growing availability of products within this consumer segment.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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